Customer relationship management platform company Attio Ltd. today announced that it had raised $52 million in new funding to accelerate its mission to build the first artificial intelligence-native CRM that understands every customer and gives teams the power to build their go-to-market systems exactly as they need, at scale.
Founded in 2021, Attio is building an AI-native CRM platform that gives teams the freedom to build go-to-market systems that fit exactly how they work. Unlike traditional CRMs, which were designed for manual workflows and later retrofitted with AI, Attio has been architected from the ground up with AI at its foundation.
“To truly capture the opportunities AI creates in CRM, it has to be deeply integrated into the architecture of the platform, not just bolted on as an afterthought,” explains Alexander Christie, chief technology officer and co-founder of Attio. “Retrofitted solutions will always be less effective because the foundations of legacy CRMs weren’t designed for the scale, autonomy, and extensibility that AI demands.”
The use of AI allows the platform to unify data in real time, automate complex processes and adapt to the unique structures of any business without requiring costly integrations or rigid vendor timelines.
Attio’s approach is based on what it calls AI-native primitives: foundational components like predictive intelligence, agent collaboration, granular permissions and a fully programmable interface. The primitives are designed to give businesses the ability to scale faster, work alongside AI easily and surface the right insights at the right time.
Customers are using native data ingestion to unify accurate, real-time data from across their go-to-market stack, intelligent workflows to automate complex processes in record time and programmable surfaces like Attio’s App SDK to build and launch apps and new features directly within the platform. Additional primitives, including agent collaboration and advanced permissions, are in active development and will expand capabilities even further as they are released.
The Series B round was led by GV Management Company (Google Ventures), with participation from existing investors Redpoint Ventures LP, Balderton Capital Management Ltd., Point Nine Capital GmbH and 01 Advisors.
“For decades, innovation in go-to-market software was incremental and fragmented across countless point solutions,” said Michael McBride, general partner at GV. “With the ability to build, automate and extend directly in the platform, Attio is the foundation for go-to-market for the AI era.”
The new funding takes the total raised by Attio to $116 million. Previous rounds raised by Attio include $7.7 million in November 2021 and $23.5 million in March 2023.
Image: Attio
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