Alexander Jabbour on Building Real-Time Sales AI From 0-to-1 at Rilla | HackerNoon

Alexander Jabbour, Engineering Lead at Rilla, built a real-time AI sales coaching platform that turns reactive feedback into live guidance. Overcoming technical hurdles in audio streaming, low-latency transcription, and AI insights, his team scaled the product to multi-million revenue. Early pilots showed close rates rising from 29% to 34%, validating a user-centric, data-driven 0-to-1 journey.