AMAZON has announced a special event where we could see new Fire TV devices and Alexa-enabled speakers.
The online shopping and tech giant sent out invites to a mystery event set to take place at the end of the month – and it offers some clues about what might be in store.
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A teaser image shows a blue glowing ring that looks a lot like the one seen on Amazon Echo, the firm’s flagship speaker range.
New Echos are likely after Amazon’s recent Alexa upgrade that infuses AI into the digital assistant’s responses.
But of course Amazon has a load of other big name tech under its belt.
That includes Fire TV, which seems to make an appearance in the promotion’s bottom left corner.
And on the bottom right there’s a strong hint of something new in the Kindle e-reader line-up.
You can even make out a small bit of wording on the colour screen that says “stroke of a pen”.
Fans of Kindle are speculating that it could mean a colour version of the Scribe, which comes with a stylus for users to make notes and annotations on.
“The clue implies a stylus enabled color Kindle is on the horizon,” one person wrote on Reddit.
“If it’s a competitor to Remarkable Paper Pro Move I’d be so interested, love my Scribe but if it could be more portable it would be so much better for my workflow,” another commented.
The last big event Amazon held was in February, when former Microsoft chief product officer revealed Alexa Plus.
He’ll return to the stage for this next event, taking place in New York City on September 30.
AI-NY GOOD? THE EXPERT VIEW
Here’s what tech industry expert Paolo Pescatore, of PP Foresight, made of the new Alexa+ upgrade after it was announced earlier this year
“Taking AI to the masses,” Paolo explained.
“There’s a lot riding on this revamp service given the lengthy delays and to justify the huge investments poured into AI and everything else.
“Ultimately consumers have not shown a greater willingness to use features beyond basic requests.
“We are now starting to see meaningful developments in the world of AI that promise to offer users a personalised experience.
“The biggest question is whether users are ready, given their early experiences and concerns around security and trust.
“These factors still remain huge barriers to wider adoption.
“If executed well, should resonate with customers rather than getting users to fork out for another additional monthly fee.
“All of these latest moves reinforce the importance of Prime and providing users with a one stop shop for nearly everything.
“A big moment for the new devices and services chief Panos Panay.”
Picture Credit: Sean Keach / The Sun
