Is Amazon Falling Behind?
This latest interview comes as fears abound that Amazon has really fallen behind competitors when it comes to generative AI. The release of the Nova models is certainly a step in the right direction, but some argue that the company should really be leading the field in conversational AI.
When it comes to Alexa, there are still many questions to be answered. For instance, considering the project has been pushed back multiple times and clearly caused Amazon more problems than it was expecting, will the shiny new AI-powered version of the company’s home assistant come with fees attached when it’s eventually released, as Amazon attempts to recoup some of the costs?
According to the FT, who spoke to a former employee, there could be a subscription model enforced. Alternatively, Amazon could “take a cut of sales of goods and services”. Whatever the final decision, it seems the roll-out may be a while off, which means Amazon has plenty of time to tackle the smaller details.
