PRIME viewers may start to notice more ads when watching their favourite shows and movies as Amazon ramps up changes.
Adverts were first introduced onto the platform in January last year, with an option to pay extra if you want to avoid them.
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They started at around two to three minutes per hour.
But it appears to be have been quietly doubled.
Sources told AdWeek that the number of ads has gradually increased to four to six minutes per hour.
A spokesperson for Amazon responded to the publication, saying “Our commitment is to improving ad experiences rather than simply increasing the number of ads shown.
“While demand continues to grow, our commitment is to improving ad experiences rather than simply increasing the number of ads shown.”
But users have already started raging about the quiet change and are threatening to cancel their subscription as a result.
“My Prime account is up for renewal in August,” one person wrote on Reddit.
“I will definitely be cancelling.
“Not only are the ads numerous, they are sometimes double in volume (loudness). I can’t always hit the mute button fast enough.”
Another said: ” It’s always take take take. Take and squeeze as much as possible.”
A third added: “Canceled this c**p as soon as they announced ads in the first place.
“People keep paying for these services that continue to get worse and more expensive. That’s the real problem.”
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SWITCH TO FREE STREAMING
By Jamie Harris, Assistant Technology and Science Editor
If you’re tired of paying out on several streaming services like Netflix and Disney+ then there are a growing number of free alternatives around.
While many of these alternatives have been filled with obscure content, more big names like Sky have got on board in recent years offering some quality stuff, which is largely archive but still entertaining.
As well as UKTV, Sony and 5 are among the other players getting involved.
If you haven’t already, give Pluto TV a go, it’s available on pretty much all devices including Fire TV Sticks.
On there you’ll find channels from MTV, with Catfish and Geordie Shore.
Some of the classics are real gems too – I found myself watching long-forgotten episodes of Sabrina the Teenage Witch the other day.
