Online shopping excursions can quickly get overwhelming as you plow through product pages to find what’s really right for you. Now, Amazon is trying out a new tool to help you figure out potential purchases. All you have to do is listen.
With Memorial Day deals in full swing, the e-commerce giant is making a trial run with short audio summaries for Amazon Shopping app users, delivered by “AI-powered shopping experts” that will analyze product details, customer reviews and other information they find on the web. “The feature makes product research fun and convenient — it’s like having helpful friends discuss potential purchases to make your shopping easier,” Rajiv Mehta, Amazon’s vice president of search and conversational shopping, wrote in a blog post Wednesday.
Amazon is starting out the “hear the highlights” AI feature in the US for a “subset” of customers on a limited number products before rolling it out more broadly in the coming months. Those products include the Ninja Blender, OSEA Undaria Algae Body Oil, the Rain Showers Splash Pond Toddler Water Table, the SafeRest 100% Waterproof King Size Mattress Protector and the Shokz OpenRun Pro Open-Ear Bluetooth Bone Conduction Sport Headphones.
