Amazon Prime Day is coming back this July. This is Stuff’s UK page where we’re covering all the top UK tech deals across the savings event. In the US? Check out our Amazon Prime Day US page.
Prime Day is Amazon’s attempt at a summer recreation of the pocket-emptier that is Black Friday, an annual event where Amazon chucks out stacks of deals with exclusive discounts on every kind of product it sells. There is one small proviso – you have to be an Amazon Prime member to take advantage.
To access any deals during Prime Day, you need to be a member of Amazon Prime. Not a Prime member yet? Get a free 30-day trial. You can cancel easily before the end of the 30 days. Prime is a rather good deal regardless of Prime Day. After the 30-day free trial, it’ll set you back £95 for the year, or £8.99 a month.
When is Amazon Prime Day 2025?
Amazon confirmed that Prime Day is coming back for 2025 this July, but hasn’t confirmed the exact dates yet. Expect it to take place mid-July, as has happened in years prior:
- In 2024, Prime Day was held July 16 – 17
- In 2023 Amazon Prime Day took place from 11-12 July
- In 2022 Prime Day was almost on the same dates, July 12-13
- In 2021, it was on June 21-22. But, y’know, that was a different time.
The sales event also took place during July (around the 16/17 mark) in 2015-2019. In 2020, the date was also delayed until October because of the global situation at that time.
As we mentioned, you need to have Amazon Prime to take advantage of Prime Day deals and you can easily get a 30-day free trial for Prime if you’ve never used it before. After the 30-day free trial, it’ll set you back £95 for the year, or £8.99 a month.
Why do you need to be a Prime member?
As we mentioned, you need to be a Prime member to take advantage of the Prime Day deals. That’s because it’s really like a loyalty programme for Amazon. Plus it wants to encourage you to sign up in the first place. Don’t let that put you off, though, because Prime is a rather good deal regardless of Prime Day, and you can easily get a 30-day free trial for Prime if you’ve never used it before. After the 30-day free trial, it’ll set you back £95 for the year, or £8.99 a month.
Prime offers you plenty aside from next-day delivery. it gives you full access to its Amazon Prime Instant Video service (you’ll find our own lovingly curated, and constantly updated, list of the best films and TV shows to watch on Prime Video here), but also includes Prime Music and the Kindle Lending Library, plus unlimited one-day delivery from Amazon’s humongous online marketplace.
The best deals are known as Spotlight deals, which will usually be available in a limited quantity, with Lightning Deals sitting alongside them, which will last for just six hours. With both of these, you’ll want to be quick if you like what you see.
How to get the best Prime Day savings
It’s not unusual to see better deals on Prime Day than Black Friday and there are always some tasty offers about. However, there’s a lot of other, not-so-good deals. So we’re always on hand to curate the top deals, enabling you to safely ignore the other rubbish. Getting to the good stuff sadly means sifting through naff deals.
Top deals can tempt, but if you have a shopping list of products you want to get during Prime Day, doing a bit of research ahead of time means the deals you’ll go for are worth the cash.
The savings stated might also be based on the original selling price rather than what it sells for on the site normally. If you’ve got your eye on something, it could be worth finding out its price now, so you know just how much of a deal it really is, or you can use a tool like CamelCamelCamel to see what the previous price was.
Those that are genuine deals – and there are plenty of them – are likely to be snapped up quickly, so be ready to start clicking as soon as they’re live.
