Amazon’s streaming service is getting a significant upgrade as the company transitions its ad-free tier to the new “Prime Video Ultra” branding. And with that branding, comes a price hike.
Launching April 10, the Ultra tier expands existing features, making it ideal for larger households. Beyond removing ads, the updated plan increases the concurrent stream limit to five devices, doubles the offline download capacity to 100 items, and gives users the option to watch in 4K/UHD.
Amazon is also increasing the benefits for those who have the ad-supported video plan that comes gratis with a Prime membership. Those customers will be allowed to watch 4 concurrent streams, up from three, and download 50 items for offline viewing, up from 25.
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