Anticipating Risk Before It Hits: Surbhi Gupta on the Future of Predictive Analytics | HackerNoon

Surbhi Gupta explains how financial and telecom firms are shifting from reactive credit risk models to predictive, AI-driven frameworks. Drawing on her work at Morgan Stanley and T-Mobile, she shows how proactive analytics, enterprise-scale integration, and continuous model updates reduce risk, protect customer data, and prevent revenue loss before it occurs.