Apple adds new App Store submission and marketing features – 9to5Mac

Apple is rolling out a round of enhancements that will make it easier for developers to submit, manage, and market their apps on the App Store. Here’s what’s new.

As detailed in the News section of Apple’s Developer website, developers can now:

• Submit additional items to App Review
• Create double the number of custom product pages and add keywords
• Offer codes to all In-App Purchase types

Here are a few details on each update:

Submitting additional items to App Review

Apple says that now, even if a developer already has an app version under review, they can submit additional items to App Review independently.

This includes one or more In-App Events, one or more Game Center features (such as achievements, leaderboards, and challenges), or even a critical bug-fix update.

Here’s Apple’s full description of what’s new in submitting additional items to App Review:

Now you can send additional items to App Review independent of an existing submission, giving you greater flexibility when submitting your apps and games. For example, you can now submit:

• One or more In-App Events in a separate submission if you have an app version under review.
• An app version to address a critical bug that’s separate from any existing custom product pages under review.
• One or more Game Center features — including achievements, leaderboards, challenges, and more — in a submission that’s separate from an app version under review.

Creating double the number of custom product pages and adding keywords

Apple says that developers can now publish “up to 70 custom pages at a given time,” which in practice means developers will get to enjoy more flexibility to “highlight different content and features within your app or game using unique screenshots, app previews, and promotional text”.

Additionally, Apple announced today that developers can now “assign keywords to each custom product page” to improve App Store discoverability, as “custom product pages with keywords assigned to them can appear in search results for those selected keywords instead of your default product page.”

Expanding offer codes to all In-App Purchase types, promo code sunsetting in 2026

Apple also announced that it will expand offer codes to:

• Consumable, non-consumable, and non-renewing subscriptions.
• Auto-renewable subscriptions that don’t auto-renew once the promotional period ends.

In practice, this means that offer codes now support every type of In-App Purchase, marking the first step in Apple’s transition away from promo codes, also announced today:

“Offer codes build on the functionality of promo codes and provide improved configuration and customer eligibility options. As a result, starting March 26, 2026, you’ll no longer be able to create promo codes for In-App Purchases in App Store Connect. Any existing promo codes for In-App Purchases you’ve created can be redeemed until they expire. You can continue to use promo codes in order to provide people with a free download of your app.”

You can read Apple’s full announcement here.

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