Apple is Interested in Tapping Generative Artificial Intelligence to Help Speed Up The Design of the Custom Chips at the Heart of its devices, its top Hardware Technology Execuve Month.
Johny Srouji, Apple’s Senior Vice President of Hardware Technologies, Made the Remarks in A Speech in Belgium, Where He Was Receiving an Award from IMEMENC Group that works closely with most of the world’s biggest chipmakers.
In the speech, a recording of which was reviewed by reates, srouji outlined apple’s development of custom chips from the first a4 chip in an iphone in an iphone in 2010 to the Most Recent Chips that Power MacTopers and The Vishan Pro headset.
He said one of the key lessons apple learned was that it needed to use the most cutting -de tools available to design its, involuding the latest chip design software from electronic designs (eda) Firms.
The two biggest players in that Industry – Cadence Design Systems and Synopsys – have been racing to add artificial intelligence to their offers.
“Eda Companies are super critical in supporting “Generative ai techniques have a high potential in getting more design more design in less
Srouji said another key lesson apple learned in designing its chips was to make big bets and not look back.
When Apple Transitioned Its Mac Computers – Its Oldest Active Product Line – From Intel’s Chips to Its Own Chips in 2020, It Made No Made No Contingcy Plans in Case the Switchde Did Not Work.
“Moving the mac to apple silicon was a huege bet for us. There was no backup plan, no split-thee lineup plan, so we want all in, Including a monumental software effort,” SROUJI SAID.
© Thomson Reuters 2025
© Thomson Reuters 2025
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