Apple must change how it displays prices in New Jersey stores after regulators said the company repeatedly failed to comply with pricing requirements it agreed to follow in 2017.
Back in 2017, Apple made a deal with New Jersey, and agreed to follow the state’s visible pricing laws. Eight years later, in 2025, inspectors found widespread violations at Apple retail locations in the state, prompting Apple to revise its in-store pricing practices.
So, the New Jersey Office of the Attorney General says that Apple will pay a $150,000 penalty because of the repeated inspection failures. The settlement addresses allegations that Apple failed to display prices clearly in New Jersey stores for years, despite the 2017 consent order.
So, for Apple, this is a repeat issue, not a first offense.
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