Cloudflare has released the 2025 Cloudflare Radar Year in Review, highlighting the trends it observed throughout the year as one of the world’s largest internet infrastructure providers. Here’s how Apple did.
Apple-specific trends in 2025, per Cloudflare’s report
According to Cloudflare (via MacMagazine), Apple ranked third in the Internet Services ranking, which ranks major online services by relative popularity using Cloudflare’s global DNS data.
Cloudflare’s data shows that Apple overtook TikTok early in the year, and stood firmly in third place until around July, when it began switching places with Microsoft.
Still, “Apple finished the year at #3”, with Microsoft seeing its tools “perform better than in 2024”. TikTok, meanwhile, finished the year in the 10th spot, following a turbulent year thanks to the regulatory drama that may be just a few weeks away from being over.
Cloudflare also noted that “iOS devices generated 35% of mobile device traffic globally,” with Android accounting for 65%. Still, “the share of traffic from iOS grew slightly year-over-year, up two percentage points to 35% in 2025”.
They noted that while Monaco was an outlier with a 70% iOS share, 27 countries saw Android account for more than 90% of mobile traffic, including Papua New Guinea, Sudan, Malawi, Bangladesh, and Ethiopia.
Here’s how Cloudflare measures mobile traffic:
“By analyzing information in the User-Agent header included with each Web request, we can calculate the distribution of traffic by client operating system throughout the year. Android devices generate the majority of mobile device traffic globally, due to the wide distribution of price points, form factors, and capabilities of such devices.”
A few noteworthy tidbits
Outside Apple, Cloudflare’s 2025 Radar Year in Review offers a other interesting takeaways about the broader web and tech ecosystem:
- Global Internet traffic grew 19% in 2025, with significant growth starting in August.
- Starlink traffic doubled in 2025, including traffic from over 20 new countries/regions.
- Anthropic had the highest crawl-to-refer ratio among the leading AI and search platforms.
- Google remains the top search engine, with Yandex, Bing, and DuckDuckGo distant followers.
To check out the Cloudflare Radar 2025 Year in Review, follow this link.
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