Apple’s failed social media platform Apple Music Connect is back, but this time not for fans. Instead, it’s a set of promotion tools for record labels.
Apple Music has added a new central resource for record industry professionals
It’s not as if Apple starts up and abandons social media programs as often as Google kills off apps, but it feels close. Alongside better-known failures such as Ping, there was Apple Music Connect, which started in 2015 and died in 2019.
Now Apple has brought it back — or really just reused the name — with Apple Music Connect for record labels and music distributors. It still has a social media element in that its tools include what Apple calls social templates for promotion on Twitter, Instagram and so on.
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