There’s a recurring theme from industry watchers, repeated on Friday, that Apple Music is doomed, if Apple doesn’t copy Spotify’s business model. The core premise is nonsense, and the reasoning for it is ridiculous.
Apple Music
It is true that Apple Music lags far behind Spotify, even if the European Union doesn’t seem to think so. It is unquestionably true that Spotify is the largest streaming player in the world, as a new Bloomberg opinion piece by Ashley Carman says.
But saying, as that op-ed does, that Apple must therefore emulate Spotify is the politician’s syllogism. We must do something / this is something / therefore we must do this.
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