Apple has raised the price of external hard drives in its stores, as its retail efforts feel the pinch of the increased cost of storage.
External drives are now more expensive to buy from Apple.
The tech industry is dealing with a crisis of supply and demand, with the needs of AI infrastructure buildouts consuming masses of memory and storage. While the main discussion has been about how Apple is faring on the supply chain side of things, it seems retail is being affected at a much faster rate.
Writing in Sunday’s “Power On” newsletter for Bloomberg, Mark Gurman was informed that Apple had updated the prices for a number of its external drives. These updates occurred on both the website and in retail outlets.
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