Apple’s software engineering chief Craig Federighi and marketing chief Greg Joswiak are on a media tour this week, following the WWDC 2025 keynote.

The latest interview comes from The Wall Street Journal‘s Joanna Stern, who sat down with Federighi and Joswiak to discuss Apple’s delayed personalized Siri features.

Stern asked the executives if Apple had a working version of the more personalized Siri when the company demonstrated the features during its WWDC 2024 keynote.

According to Federighi, it did.

“We were filming real working software, with a real large language model, with real semantic search, that’s what you saw,” said Federighi.

“There’s this narrative out there that it was demoware only,” added Joswiak. “No.”

Federighi also gave the same answer about why the personalized Siri features were delayed as he did in another interview. In short, there were quality issues, and Apple is shifting to a newer underlying architecture for Siri to overcome that.

Apple first announced the personalized Siri features during its WWDC 2024 keynote. The new capabilities will include better understanding of a user’s personal context, on-screen awareness, and deeper per-app controls. For example, Apple showed an iPhone user asking Siri about their mother’s flight and lunch reservation plans based on info from the Mail and Messages apps. Apple said it currently plans to release the features in 2026.

Popular Stories

WWDC 2025 Apple Event Live Keynote Coverage: iOS 26, macOS Tahoe, and More

Apple’s Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we’ll be sharing details and our thoughts throughout the day.
We’re expecting to see a number of software-related announcements led by a design revamp across Apple’s platforms that will also see the numbering of all of…

Apple Announces All-New ‘Liquid Glass’ Software Redesign Across iOS 26 and More

Apple today announced a complete redesign of all of its major software platforms called “Liquid Glass.”
Announced simultaneously for iOS, iPadOS, macOS, watchOS, tvOS, visionOS, and CarPlay, Liquid Glass forms a new universal design language for the first time. At its WWDC 2025 keynote address, Apple’s software chief Craig Federighi said “Apple Silicon has become dramatically more powerful…

Everything Apple Announced at WWDC 2025 in 9 Minutes

At today’s WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before.
Subscribe to the MacRumors YouTube channel …

Apple Says iPadOS 26 is Compatible With These iPad Models

Apple today announced that iPadOS 26 will be compatible with the iPad models listed below.
iPadOS 26 features a new Liquid Glass design, a menu bar, improved app windowing, and more.
iPadOS 26 supports the following iPad models:iPad Pro (M4)
iPad Pro 12.9-inch (3rd generation and later)
iPad Pro 11-inch (1st generation and later)
iPad Air (M2 and later)
iPad Air (3rd generation and…

Apple Says These 13 Vehicle Brands Will Soon Offer iPhone Car Keys

In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
During its WWDC 2025 keynote today, Apple said that 13…

New AirTag With Three Upgrades is ‘Nearly Ready’ to Launch

Apple’s long-rumored AirTag 2 might be coming soon.
In his Power On newsletter today, Bloomberg’s Mark Gurman briefly mentioned that a new AirTag is “nearly ready” to launch. Last year, he said that it would be released around the middle of 2025, and the midpoint of the year is just a few weeks away.
“The new AirTag is nearly ready, having been prepared for launch over the past several…