Apple sent out media invites Monday to a “special Apple Experience” in New York, London and Shanghai, scheduled to take place March 4 at 9 a.m. ET.
Unlike Apple’s major product launch events, which tend to take place at the company’s HQ in Cupertino, California, this one could be smaller-scale and more low-key. The invite features a modified version of the Apple logo in an ombre design, ranging from yellow to blue in color — potentially hinting at the colors we’ll see featured on incoming devices.
Apple is widely expected to unveil several new products in the coming weeks, including the iPhone 17e, the eighth-generation iPad Air and several new MacBook models. It’s unclear whether the experience will play host to any or all of these launches, especially as the latest rumors about the iPhone 17e point to a February launch date, which could be as early as this week.
Traditionally Apple livestreams its events, although it hasn’t said yet whether this will be the case for its “experience.” Either way, will bring you all of the coverage from the launch event.
This particular event clashes with another major happening on the tech calendar: MWC. The Barcelona mobile show runs from March 2-5, and will yield a slew of new devices from major phone brands hoping to compete with Apple’s stable of iPhones, which could well include a new addition.
