Remember the rumors that the iPhone Air wasn’t selling well? True or not, it didn’t hurt Apple’s iPhone sales at all. In fact, the company just posted a record-breaking quarter, and demand for iPhones has never been higher.
Apple reported its fiscal first quarter earnings on Thursday, and it beat basically every estimate the experts put out there. In particular, iPhone revenue was $85.27 billion, a 23 percent increase over the same period last year. Apple’s total revenue for the quarter was also a record-breaking $143.8 billion, a 16 percent year-over-year increase.
Speaking to CNBC, Apple CEO Tim Cook called the demand for the iPhone last quarter “simply staggering.”
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Here’s another staggering number: According to Cook, Apple now has an active base of 2.5 billion devices, which includes iPhones, Macs, iPads, and other devices.
We don’t know which iPhone models sold the best, as iPhone doesn’t report them separately. But it’s safe to say that the iPhone 17 lineup was a success.
Notably, 2025 was the year in which Apple expanded its traditional iPhone/iPhone Pro mix with two new models, the iPhone 16e, and the ultra-thin iPhone Air. For 2026, Apple reportedly has even bigger ambitions, with the mythical iPhone Fold joining the lineup. The company will also reportedly split its iPhone launch schedule into two, with iPhone 18 launching in the spring, and iPhone 18 Pro and Pro Max launching in the fall, alongside iPhone Fold.
