Apple Perth City. Image source: Apple
The latest Apple Store in Australia is in a historic Commonwealth Bank Building, and it has opened to customers with unique features to the region.
Apple’s ambitious retail plans continue to be carried out unabated as a new Apple Store opens in Perth, Australia. It is technically a store that was moved from a different location in Perth and now resides in a historic Commonwealth Bank Building.
According to comments provided to The West by Apple SVP of Retail and People Deirdre O’Brien, Apple wanted to elevate the experience for local shoppers. Like other stores in historic locations around the world, Apple worked to restore and lean into attributes that make the location unique to the region.
“When we decided to reopen this store, it’s really about being able to bring the transformative benefits of Apple innovations to even more customers in the community and further elevate a world-class shopping experience,” O’Brien shared. “Our team meticulously restored and mended heritage fabric throughout the building, including the marble tiling, ceilings, and plaster columns, to create a truly unique space for customers to shop.”
The Apple Perth City location will also host a few firsts for the region. Customers will have access to an Apple Watch try-on and guided lesson area, and there’s an Apple Pickup location too.
Like with any modern Apple Store, there are plenty of Today at Apple sessions that customers can show up to. They’ll learn things like how to draw on an iPad or take better photos on an iPhone.
Apple Perth City opened for the first time on June 27, at 9 a.m. local time.
