Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can’t pay to get better positioning.
App Store ads.
While reports of ads coming to Apple Maps remain rumors, Apple has announced that it is adding “additional ads across search queries” in the App Store from 2026. The new ads will appear inline within the search results, while the existing ones will continue to be at the top of the list.
Apple’s note to advertisers and developers about this stresses firstly that they do not need to do anything to appear in these new ad slots. But then secondly, it says that they actually cannot do anything to appear in them.
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