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World of Software > Software > Are Openai and Jony IVE Headed for An iPhone Moment?
Software

Are Openai and Jony IVE Headed for An iPhone Moment?

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Last updated: 2025/05/22 at 1:31 PM
News Room Published 22 May 2025
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Welcome to Ai decoded, Fast company‘S weekly newsletter that breaks down the most important news in the world of ai. You can sign up to receive this newsletter every week here.


Openai will acquire the AI ​​device Startup co-founded by apple veteran jony ive and sam altman, called “IO,” for Nearly $ 6.5 Billion, Bloomberg Reported Wednsday. This almost certain will put openai in the consumer hardware business, and it seems like it will only release a dedicated personal ai device.

Ive is a peedigreed design guru with a track record of creating iconic tech products like the iPhone and the apple watch. Ive, a close friend of step jobs, left apple in 2019. BloombergComing from the world’s best device designer, that’s saying a lot.

Openai brings a lot to the table, too. After setting off the ai boom with the late 2022 release of chatgpt, The Startup has Quickly Built Its Chatbot ITO A MASS Market Ai App and A Household Name. More than 400 million people are Around the World Now Use Chatgpt Every Week, Openai Coo Brad Lightcap recently Told CNBC. (For Comparison, Longtime Apple Analyst Gene Munster Estimates that there are 1.7 billion apple device users and 2.35 billion active devices worldwide.)

“Openai has all of the core leadership and the best-in-class models, as well as some of the most widely used interfaces,” Says Gartner Analyst Chirag dekate. “Chatgpt has defined and set the bar for what Early Experiences of Generative Ai OGHT to Look like,” dekate says.

IVE Helped Apple Set Such Standards for Smartphones and Smartwatches. Apple’s Traditional Power Was Its Mastery of the user interface- -the technology that mediates between a human user and their digital tools and content. But iOS devices evolved from roots in traditional computing. AI models operate in a fundamentally different way, and may require a fundamentally different ux. (Apple, which has struggled to Empower its devices with new generative ai capability, Saw Its Stock Price Drop as MUCH RES MUCH RES MUCH AS MUCH ANE NEW NEWS of the IO Deal WednsDay.)

Openai will now get an options to define the ideal software-hardware fusion for the new computing paradigm it helped usher in -AFTER high-profile flops like humane’s ai pin. “AI is such a big leap forward in terms of what people can do that it needs a new kind of computing form factor to get the maximum potential out of it,” Openai Ceo Sam Altman Told Bloomberg,

Ive’s and altman’s design firm has so far both the world no clue of its vision for a personal ai device. But WHATEVER IT Builds – A Pendant or A Bracelet or Some Kind of Glasses – – Will very likelry provide an influentialial blueprint for how a vehicle for personal ai shout see in the future.

“Jony IVE and Io joining openai is so important: it calls out the fact that in order to truly Difuse generative Ai Across Across Society, We Need to Build New Hardware Experiences,” dekatee saying. “The Querty Keyboard May Not Be the Best Way to Experience Generative Ai.”

Google Got Its Ai Mojo Back

Google looks like a company that’s got its mojo back. Yes, yes, I know. , , The company still faces some very big problems- –ntitrust action, changes in its core search business, etc. Navigating it with level-headedness and even a sense of fun.

The company’s two-his keynote at its development in mountain viewsday was all about ai, a showcase for a Comprehensive Strategy of Applying Across its product portfolio – to everything from search tools to coding agents to video generators to smart glasses.

Remember that google is a company that entered the ai race only reluctly in 2023, in the wake of the chatgpt launch. Even thought it was Google Researchers who Figured Out How to Architect and Train The Type of Large Language Models that Power Chatgpt, The Company was, for Legal and Safety Reasons, Deeeply Confacted Exposing such models to the public. But after Openai, Microsoft, And Others Hurried to Apply and Commercialize LLMS, Google Found Itself on the back foot, punished by wall street for not leading the Race: A Laclusteer 2023 Deem of The bard chatbot caused an 8% drop in alphabet stock.

Google’s Biggest Announcement Tuesday May Mark The Moment when it Retook The Lead – With A New AI Product that Cold Remake Its Core Search Business. “AI Mode,” a chatbot-format ai search tool that will compete directly against the Against Chatgpt and Perplexity, Went from Being an Experimental Product to Being Available to all users.

It’s powered by Google’s Best Model, Gemini 2.5 Pro. In Ai Mode, Rather than entering a search term or phrase, users can describe in detail what they look for (often a solution to a solution to a Problem rather than just some factor) Abilities to get to a full responsive package of custom information.

Features from the company’s project astra work will increase let the AI ​​Gather Information About Objects (Or Problems) IT SEES (through a phone camera or smart glasses) in the Real World Arond User. Its work in project mariner will give ai more power to operate the user’s device and call on Various Web Tools (Mapping, Live Weather, etc.) on the user’s behalf. This summer ai mode will be able to book appointments on the user’s behhalf, do Deep Research Projects and Data Visualization, and Help People Shop for Clothing and other products.

The gemini live mode in the gemini app leverage some of the same technologies. Google’s demis hassabis described the experienced the experimental ai assistant ai assistant power About How the Physics of the World Works, and Can Plan and Take Action on Behalf of the user.

In the demo video during i/o, a young man talks to the assistant while fixing a bicycle. Through the phone camera, the gemini live identifies problems and replacement parts, places a phone call to order a part, looks up schemes on the web, makes suggestions. It can also control a user’s device, analyze video, share its screen, and remember Everything it Sees or Discusses in a Session.

Google has always been a medium between humans and all the data and intelligence that resides on the public web. No other company has as much experience accessing, parsing, organizing, and packaging all that information. Google believes that ai can make that medium a lot smarter, proactive, and personalized. And the power of gemini goes well beyond search to best-in-class video/audio generation tools (veo 3, flow) to coding assistants (jules) and to wearables (Android Xr Glasses).

Anthropic debuts new generation of claude models

Anthropic on Thursday Debuted the fourth generation of its models with claude opus 4 and claude sonnet 4, which the company says the company says push the state of the art for coding, advanced Reasons, and AI agents. Both can use tools, such as web search.

The company says claude opus 4 is its best model and the best coding model in the world. The model can work for Several Hours Straight on Complex, Long-Running Tasks that Involve Thousands of Steps, Anthropic Says, And Significly Expands What Ai Agents can make

Claude Sonnet 4 replaces Anthropic’s Previous Best Efort, Claude 3.7 Sonnet. The company says the new model does everything 3.7 Did, but pushes the envelope further on coding, reasoning, and priorce instruction.

Claude Opus 4 and Sonnet 4 Are Hybrid Models Offering Two Modes: Near-Instant Responses and Extended Thinking for Deeper Reasoning. Both models are available on the anthropic api, amazon bedrock, and google cloud’s vertex ai. Claude Sonnet 4 is also available in the free version of the claude chatbot.

The new models use chain-of-thought processing, as claude 3.7 sonnet Did. But instead of displaying the model’s raw thought process to users, anthropic now shows summaries of the models’ Reasoning Steps. Anthropic Says It Made This Change “To Preserve Visibility for Users whose Better Securing Our Models.” Anthropic’s competitors could potentially use the raw chain-of-thought output to train their own models.

While anthropic’s models are used to power a number a number of commercial coding assistants, the company has its ass on Assistant, Claude Code, Which It Released as a Research previewed earlier. The assistant is now generally available.

Anthropic Says It’ll Start to release model updates more frequent in an effort to “Continuous refine and enhance” its models.

More Ai Coverage from Fast company: 

  • Forget Return-to-Office. Hybrid now means human plus ai
  • What it’s like to wear google’s gemini-powered ai glasses
  • How Google is Rethanking Search in An AI-Filled World
  • Cartwheel Uses Ai To Make 3D Animation 100 Times Faster for Creators and Studios

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