Thought of as a synthesis of Disney inheritance, Wish: Asha and the good star was presented as an extraordinary animated film, having required a hundred years of inheritance to get out of the ground. That’s good, the project came out in theaters at the end of 2023, on the occasion of the centenary of the Hollywood studio. Too bad, it is far from having sparkled the spark of expected magic. Despite many winks to its classics and a hybrid aesthetic mixing 3D and old -fashioned pencil effects, The film was widely criticized For his lack of originality, his characters deemed bland and his scenario too agreed.
Between a capillotracted intrigue and protagonists without much interest, the box office was final. In the United States, Wish made One of the worst starts For Disney production, finishing its race at $ 63.5 million, very far from the studio standards and even behind films released in the middle of the pandemic as Charm. The fall was brutal, despite the holiday season traditionally favorable to studio affairs.
If the film has resisted international, especially in France where it exceeded 2.7 million admissions, this was not enough to compensate for the North American failure. In total, Wish a painfully crossed the 200 million dollars mark of global revenues, barely its production budget, not to mention marketing. He therefore does not reach his profitability threshold. This score, if it avoids absolute disaster, remains particularly disappointing for a production supposed to crystallize all the Prestige Disney.
Disney+ strategy
Faced with this flop, Disney has quickly bet on its Disney+ platform To try to save the furniture. The film was released in streaming from the following spring in many countries, a strategy that has become almost systematic for titles that are struggling to impose itself in theaters. The fact remains that in France, the chronology of the media requires a longer time between the cinema outing and its availability in streaming. Wish has been available since yesterday on the platform. The opportunity for all those who refused to inflict the film indoors, to discover it at a lower cost.
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