AT&T seems anxious enough to lock in both your wired and wireless business that it’s rolling out “OneConnect” plans that bundle its fiber broadband and its wireless network for much less than what it charges separately for those services.
These bundles, announced Tuesday, start at $90 for an Individual plan for a 1Gbps fiber connection, one phone, and up to three “data devices” (meaning only wearables and tablets). A $120 Duo plan covers two people, two phones, and up to six data devices; a $225 Family option allows unlimited people, up to 10 voice lines, and up to 10 data devices.
However, AT&T isn’t clarifying what sort of wireless plan you get in this deal. The carrier calls it “unlimited” but has no details about things such as what priority data you get or how much data you have for mobile-hotspot usage. Chrissy Murray, an AT&T spokesperson, said in an email that international roaming is not included but otherwise described the OneConnect wireless plan as a new offering and a work in progress.
“We’re testing and refining additional features/capabilities based on customer feedback,” she wrote. “We’ll roll out enhancements in stages as we confirm performance and the end‑to‑end experience.”
What is clear from AT&T’s announcement: These prices include taxes and fees, unlike its advertised prices for standalone fiber and wireless, and represent a considerable discount from those rates.
For example, AT&T’s Value 2.0 plan, the cheapest among the new lineup introduced earlier in March–somehow at mostly lower costs than the plans they replaced–costs $50 a month on an individual line with 5GB of priority data and 3GB of mobile hotspot. AT&T’s fiber, meanwhile, goes for $70 a month for a 1Gbps connection in such markets as Chicago and Dallas.
But OneConnect has one catch, called out in an asterisked item at the bottom of AT&T’s press release: You have to bring your own unlocked phone, tablet, or wearable.
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Buying an unlocked phone is the best way to ensure yourself flexibility as a customer, freeing you to change carriers at will and augment your service with add-on services like Starlink roaming in rural areas or prepaid eSIM service in other countries.
And buying an unlocked phone doesn’t have to mean paying the full costs up front. You can buy even high-end handsets like Apple’s iPhone 17 series and Google’s Pixel 10 lineup on installment-payment plans like those the carriers offer.
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Other wireless carriers have increasingly turned toward selling locked phones on monthly-payment plans to encourage customers to stick around. With OneConnect, AT&T is taking a different approach to reducing customer churn: selling enough services that a customer finds valuable that the customer would rather stick around.
AT&T’s competitors may argue that this company is late to the bundling concept. T-Mobile, for example, offers a $15 discount on its home 5G fixed-wireless service to mobile subscribers, and Verizon has a comparable discount on its Fios fiber and home 5G broadband.
Meanwhile, cable operators like Comcast and Spectrum outright require you to get their home broadband to sign up for the wireless service they offer based on resold network capacity (Verizon’s in the case of Xfinity Mobile and Spectrum Mobile) as well as their own networks of Wi-Fi hotspots.
But with OneConnect, AT&T is angling to lock up both sides of somebody’s broadband business in one transaction. In a statement, Jenifer Robertson, EVP and GM for mass markets, suggests an advertising tagline you may soon see: “There’s only one internet, why buy it twice?”
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Rob Pegoraro writes about interesting problems and possibilities in computers, gadgets, apps, services, telecom, and other things that beep or blink. He’s covered such developments as the evolution of the cell phone from 1G to 5G, the fall and rise of Apple, Google’s growth from obscure Yahoo rival to verb status, and the transformation of social media from CompuServe forums to Facebook’s billions of users. Pegoraro has met most of the founders of the internet and once received a single-word email reply from Steve Jobs.
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