Bridging the language gap
Because offshore staff are not always vetted for language proficiency, American customers frequently face frustrations. A lack of nuance in language can lead to inconsistent outcomes and unresolved issues.
The FCC wants to address these concerns and has proposed different remedies, such as bringing call centers back to the US, capping the volume of offshore calls, mandating proficiency in American Standard English, and giving customers the option of transferring calls to a US-based call center. The rules may even extend to non-voice communications such as chats and emails.
While the gravity of the problem is sometimes dismissed as a matter of bias, our survey results suggest otherwise. Of 1,182 respondents, 725 (61%) reported receiving misleading instructions due to language barriers, while 322 (27%) were forced to visit a physical store to find a resolution.
Only 125 (11%) of participants found no challenge in speaking with foreign agents.
FCC needs to force the carriers’ hands
The findings underscore a problem carriers have long been sweeping under the rug: customer service is broken. Historical survey data shows that satisfaction with call center operations has been tanking.
When customers connect with a service rep located abroad, they often encounter regional dialects or vocabulary gaps that hinder problem-solving.
Out of the frying pan…
Carriers moved customer service operations abroad to slash costs. If the FCC limits the number of calls that can be routed abroad, carriers will likely be more inclined to accelerate their efforts to integrate AI into their workflows than to engage in domestic hiring. If this occurs, customers may find themselves back at square one, especially as far as complicated problems that require a human touch are concerned.
