BATH & Body Works is releasing a new collection soon, and customers can get a sneak peek.
It comes as part of a collaboration with a candy brand whose seasonal offerings are just in time for a special holiday.
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The beauty retailer is working together with Spangler Candy, who makes the iconic Sweethearts hard candies for Valentine’s Day, to create several new products, per a post on Instagram earlier this month.
Customers will be able to get their hands on every item available as part of the promotion starting on January 13, 2025.
“Self-care gets a candy-coated upgrade,” Bath & Body Works wrote.
“The Bath & Body Works x Sweethearts Collection drops on 1/13 and it’s so worth the hype!”
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Bath & Body Works added that the only way for customers to get a look ahead of time at what’s included is through its mobile application.
Customers were ecstatic at the announcement of the collaboration with Sweethearts.
“Oh Bath and Body works can be my Valentine,” someone commented on the retailer’s post.
“I’m excited,” another added with a heart-eyes emoji.
“Can’t wait for these!!” a third exclaimed.
SWEET OFFER
Many Americans already know of Sweethearts, as it’s been around for years.
The heart-shaped candies include loving messages printed on them and have vague flavors of cherry, banana, wintergreen, and orange, per Delish.
While there certainly isn’t a taste for the Bath & Body Works and Sweethearts collaboration, as no customer should be licking or eating the hand soaps, candles, socks, and more, there are some new scents.
One in particular is named “4Ever Sweet” in honor of the collection, which has notes of sweet berries, powdered sugar, and candied grapes, per a press release.
Bath & Body Works described the scent as being “just like the nostalgic Sweethearts candy you remember.
Bath & Body Works x Sweethearts Collaboration
The Bath & Body Works x Sweethearts Collection has not yet been officially released, as it drops on January 13, 2025. Here’s what will be available:
- 4Ever Sweet Fine Fragrance Mist – $17.95
- Mini Fine Fragrance Mist – $8.95
- 4Ever Sweet Ultimate Hydration Body Cream – $17.95
- 4Ever Sweet Body Lotion – $15.95
- 4Ever Sweet Body Wash – $15.95
- 4Ever Sweet Lip Oil – $9.95
- 4Ever Sweet Bath Fizz – $10.95
- 4Ever Sweet Hand Cream – $8.95
- 4Ever Sweet 3-Wick Candle – $26.95
- Sweethearts 3-Wick Candle Holder – $34.95
- 4Ever Sweet Single Wick Candle – $18.95
- 4Ever Sweet Wallflower Fragrance Refill – $7.95
- 4Ever Sweet Foaming Hand Soap – $7.95
- 4Ever Sweet PocketBac – $1.95
- Be Mine PocketBac Holder – $4.95
- UR Sweet PocketBac Holder – $4.95
- Be Mine Bath Sponge – $5.95
- You + Me Bath Sponge – $5.95
- UR Cute Shea Socks – $9.95
- Sweethearts Tray – $24.95
- Sweethearts x Bath & Body Works Cross-Body Bag – $24.95
Credit: Woman’s World
WORKING TOGETHER
Included in the collection are at least 20 different products.
Each includes packaging themed after Sweethearts with sweet messages and pink, blue, purple, yellow, and green coloring.
Bath & Body Works typically releases seasonal products and has done some other popular collaborations recently.
It partnered with Netflix’s Stranger Things for a line of themed products that were popular, although the final installment caused some disappointment.
The Halloween collection this past year was also beloved but pricey, as some called out a $70 option.
In April, Bath & Body Works CEO also promised changes and that it would go “where the customer wants us to” moving forward.
