Disney Plus has confirmed its limited-time price cut will end on 28 January 2026, leaving subscribers just days to lock in cheaper streaming before costs rise again.
Disney Plus slashed its monthly rates in the UK earlier this month, offering the Standard with Ads plan for £3.99, Standard for £6.99, and Premium for £9.99.
The promotion gave new and returning customers three months of discounted access to Marvel, Star Wars, Pixar, and more. However, the streaming giant has now set a firm deadline: the deal expires on January 28, 2026. After that, prices return to their usual £5.99, £9.99, and £14.99 tiers.
What each plan offers
Choosing the right tier depends on how you watch.
| Plan | Price during deal | Features |
| Standard with Ads | £3.99 | HD quality, adverts, two devices, no downloads |
| Standard | £6.99 | 1080p, two devices, no Dolby Atmos |
| Premium | £9.99 | 4K, Dolby Atmos, ad-free, downloads, four devices |
The Premium plan remains the most complete experience, especially for households with multiple screens and a taste for high-quality audio. The Standard tier balances cost and quality, while the Ads plan is the cheapest entry point.
Why Disney Plus is cutting prices
Disney’s aggressive discount reflects the competitive streaming market. Rivals like Netflix and Prime Video continue to push exclusive content, and Disney Plus wants to keep subscribers engaged during a quieter post-holiday period.
The timing also coincides with new releases such as Percy Jackson and the Olympians and Tell Me Lies, giving viewers more incentive to sign up.
Once the deal ends, subscribers face higher monthly bills. Disney Plus has already signalled upcoming content removals in January, trimming hundreds of hours from its library. That makes the current discount even more appealing, as it softens the blow of future changes.
Should you sign up now?
If you’ve been on the fence, this is the moment to act. The £3.99 entry point is unlikely to return soon, and locking in three months of lower prices gives breathing room before the inevitable rise.
For families or cinephiles, the Premium tier offers the best value, especially with 4K and Dolby Atmos included.
