A BELOVED mall staple has announced it will be adopting a new “bold” store design.
The pretzel giant is one of seven brands under the GoTo Foods platform company.
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Auntie Anne’s will be rolling out their new design in a bid to “resonate” with their customers.
It comes after it was reported the brand was temporarily closing one of its most popular locations.
The new store design is set to have a “modern brand aesthetic” with a refreshed colour palette.
Pretzel giant Auntie Anne’s will also be streamlining its operations with new digital menu layouts.
The brand hopes to become more appealing to younger demographics with its new modern look.
It’s hoped the redesign will freshen up the brands curb appeal and make it more attractive to younger customers.
The firms new identity will reportedly be headlined by a new, sleeker pretzel logo which will get rid of the old halo design.
Remodels are already underway at several stores with over 150 remodels scheduled for this year.
A new dedicated mobile order pick up zone hopes to make collecting a premade order smoother and simpler.
Clear views into the kitchen will be paramount at the stores allowing customers to watch their snacks be prepared in real time.
Founded in 1988 Auntie Anne’s is known for creating their pretzels in full view of the customer, offering a snack and a show all in one.
Auntie Anne’s is currently serving up pretzels at more than 2,000 locations across the US and beyond.
Michael Freeman, President of Brands at GoTo Foods, said: “This modernized design is a reflection of how we’re evolving to meet our guests wherever they are, while offering franchisees the flexibility, scalability and operational efficiency they need to be successful.
“Our bold new look, featuring vibrant blues, playful twists and a sleek logo, signifies a major evolution in our visual identity, ensuring we remain culturally relevant and enticing to our target Gen Z and Millennial demographics.
“As consumers are engaging with Auntie Anne’s in more ways than ever before, we’re building a brand experience that’s adaptable, future-ready and deeply connected to how people snack and dine today.”
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a developer of global multi-channel foodservice brands.
The firm currently owns the Schlotzsky’s, Carvel, Cinnabon, Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s and Jamba brands.
It was founded in 2001 and boasts over 2,100 stores globally through its affiliate brands.
Auntie Anne’s new visual identity and store redesign is aimed at continuing the brands evolution.
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