SAVE 10%: As of Feb. 4, the 77-inch Sony Bravia XR8B OLED 4K Smart TV is on sale for $1,798 at Amazon, down from $1,998. That’s a 10% discount, or $200 in savings.
$1,798
at Amazon
$1,998
Save $200
With the Winter Olympics kicking off this week, you arguably have the best excuse of the year to upgrade your TV setup. If you want a screen that does justice to the opening ceremony in Milan (and isn’t $3,000), this Sony deal is worth a look.
As of Feb. 4, the 77-inch Sony Bravia XR8B OLED 4K Smart TV is on sale for $1,798 at Amazon, down from $1,998. That’s a 10% discount, or $200 in savings. It’s also the lowest price we’ve tracked on this model to date.
How to watch the 2026 Winter Olympics: streaming guide
For an extra $19.99, Amazon offers “Room of Choice Delivery.” It doesn’t include installation, but it ensures the delivery team carries the box to the specific room you need it in, rather than just dropping a monster-sized box in your entryway. (If you want them to unbox it and take the trash with them, the unpack and haul away upgrade is $69.99.)
Mashable Deals
Because it’s an OLED, you’re getting over eight million self-lit pixels for infinite contrast. It also runs at a 120Hz refresh rate, which is exactly what you want for watching sports or playing on a PlayStation 5 (Bonus: it has exclusive features like Auto HDR Tone Mapping that automatically kick in when you connect your console).
