Scores of new gadgets are introduced every year at the Consumer Electronics Show (CES), the tech world’s biggest showcase. Yet many of these products never make it to market. They’re only proofs of concept or prototypes of devices that could maybe one day potentially hit the market.
That makes Bird Buddy’s new $129 Petal smart nature camera somewhat of a phenom. After debuting at CES 2025 in January, the Petal and its modular Wonder Blocks system finally went up for preorder on Kickstarter on April 29, becoming an instant smash. A company representative said the campaign raised $1.5 million from more than 5,000 backers in 24 hours, crushing its $100,000 fundraising goal by 1,400 percent. (At the time of writing, it had drummed up over $1.8 million from 6,300 backers.)
Why all the hype? I wanted to share my take as someone who got to check out the Petal and Wonder Blocks on the CES showroom floor this past winter.
Credit: Haley Henschel / Mashable
Bird Buddy to bee buddy
The Bird Buddy name alone has a big sway. The company’s eponymous smart bird feeder, which has a built-in camera that can identify different avian species, has become hugely popular since it first launched in late 2020.
Bird Buddy co-founder and CEO Franci Zidar told me at CES that the company has cultivated an enthusiastic user base that’s passionate about connecting with nature. Zidar said the Petal was an obvious next step to help people better understand their local ecosystems, going beyond just birds to capture backyard plants, insects, and pollinators, too.
Credit: Bird Buddy
Design-wise, the Petal is a 12MP camera in a cup-shaped case that comes in several colors. You can install the Petal by clipping it to the side of a pole or planter, or simply by wrapping its squiggly, bendable stem mount around a branch or gate. It’s a lot friendlier-looking and less austere than your standard security camera. (To quote my CES writeup, the base and stem combo makes it look sort of “like a minimalist, bionic flower.”)
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The Petal ships with a swappable macro lens for detailed close-ups and an ovular solar panel that’ll keep it running “indefinitely in most environments,” according to its press materials. Without the panel, the device’s “low-powered architecture” lets it run for over a month between charges.
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The Petal isn’t meant to be a cutesy backyard CCTV system: Its purpose is to get you on a “first-name basis” with your local flora and fauna, Zidar said in January. Its camera can identify more than 2,000 species using visual and audio cues. It can also detect shifts in its surroundings using an “advanced AI layer” called Nature Intelligence, which alerts users to these changes. For example, if a songbird starts building a nest in a nearby tree, you’ll get a ping.
Credit: Haley Henschel / Mashable
Per the press release, Petal’s companion app has a “built-in storytelling engine” called Nature’s Voice that can create “BBC Earth–style mini documentaries” using highlights from its 4K video footage. Its narrator does a pretty good Attenborough impression.
A feature called Impact Score gives the user insights into their backyard’s biodiversity and the frequency of pollinator visits. Users hoping to up that frequency can look into Wonder Blocks, a modular habitat system for bees, butterflies, and hummingbirds that launched alongside the Petal. Together, they form what Bird Buddy calls a “Smart Nature Observatory.”
The core Wonder Block configuration includes a Petal camera, an Observation Pole, and a self-watering planter base called the Habitat. The latter contains a built-in Bee Habitat, a Bee Observatory, and a “micro water feature” called the Stream. It ships with a seed pod that’ll grow flowers native to your region. You can also add accessories like a butterfly shelter, hummingbird feeder, and a magnetic trellis.
Credit: Haley Henschel / Mashable
Bird Buddy CEO Zidar originally told me that the Petal would cost less than $100, but Bird Buddy has it priced at $129 on Kickstarter for early backers. (There’s also a Duo Bundle with two cameras and an Observation Pole for $249.) Wonder Blocks setups range from $299 to $1,199. A singular Habitat planter sans Petal is also available for $149.
For those who have been waiting to try the Petal and Wonder Blocks since their CES appearance, stay patient: They’ll start shipping in mid-2026. I know, I know — that’s a long way off.
In the meantime, the Bird Buddy smart bird feeder is available at Amazon and Target for $199.
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