Black Friday Is Coming, but These Deals Will Give You a Head Start

Black Friday and Cyber Monday are two of the biggest shopping holidays of the year. Falling on the Friday and Monday after Thanksgiving, it’s safe to expect Black Friday deals on thousands of items big and small. As always, the WIRED Reviews team will be scouring the Internet to find truly good deals on items we’ve actually hand-tested and would recommend to a friend. While the official sales have not yet started, there are already some great early discounts on reliable gear. Find our favorites below.

Don’t miss our other recent deals roundups about the REI Holiday Sale and the Home Depot Black Friday Sale.

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The Best MacBook

Apple MacBook Air (13-inch, 2025)

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The Best Bamboo Sheets

Cozy Earth Bamboo Sheet Set

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Apple Watch SE 3 for $200 ($50 off)

Photograph: Adrienne So

The Apple Watch SE 3 is the best Apple Watch for most people. It has excellent value and most of the tracking metrics you’d want, like skin temperature sensing and sleep apnea notifications, in addition to common stats like steps, sleep, and workout efficacy. It doesn’t have blood oxygen or ECG capabilities, but we like the watchOS 26 operating system, the long-lasting battery, and the very affordable price tag.

Apple MacBook Air (13-inch, 2025) for $750 ($249 off)

The 2025 MacBook Air is the best MacBook on the market right now, and this price matches the best we’ve tracked (and is $50 lower than we’d seen up until this month). It can handle the tasks you’d expect, including multiple Google Chrome tabs with applications running in the background. It also has an upgraded 12 MP webcam and a few different ports, including a headphone jack. We do recommend going for upgraded unified memory if you’re a power user, and while it can handle some photo editing or other content creation, it’s probably not the best choice if you’ll be editing videos or other graphics-intensive tasks. But for just about anyone else, it’s worthwhile, especially at this price.

Nothing Ear (a) for $89 ($20 off)

Photograph: Parker Hall

These ultra-stylish earbuds are the very best on the market. The Nothing Ear (a) are on sale for this price relatively often, but it’s just $10 higher than the best we’ve tracked, and we’ve seen them sell out before when they do hit $79. The on-board touch controls and small, sleek charging case are nice, but the battery life and noise cancellation are nothing to sneeze at either.

Cozy Earth Bamboo Sheets for $246 ($62 off)

These decadant, soft sheets are silky, smooth, and slightly chilly when you first get into bed. WIRED reviewer and sheets expert Nena Farrell likens them to climbing in a puddle of melted butter—which sounds about as luxuriant and comfortable as falling asleep can possibly feel. They get warm in the night, so they’re especially nice to have during the cooler months of the year, and they’re deep enough to fit most mattresses. This deal is part of a larger sitewide sale at Cozy Earth—we also like its pajamas and slippers.

Netvue Birdfy Plastic Smart Bird Feeder for $120 ($80 off)

The best smart bird feeder goes on sale pretty often, but this time of year usually brings it to the lowest price we’ll see. Right now you can save on the base model with a solar panel. It might be worth forking over the extra cash for a lifetime subscription to its AI-powered bird identification services, though there’s a chance those lifetime subscription models will get cheaper on Black Friday. Otherwise, the subscription costs $5 per month. The feeder is easy to set up and use, with a 1080p wide-angle camera and an easy-to-clean, IP65 water-resistant plastic housing. You’ll have to mount the solar panel separately, if you go with that option, but the process isn’t too tricky.

Dreamegg Sunrise 1 Alarm Clock for $60 ($40 off)

Our favorite budget sunrise alarm clock gets surprisingly bright, and it has nine different colors of dimmable light to choose from. Also onboard are 29 different sleep sounds, and everything can be controlled on the clock itself rather than with a smartphone app or remote control. It doesn’t have a sunset routine, but the sunrise routine in the morning can help rouse you from sleep gently and naturally—which will especially come in handy during this time of year, when it feels like sleep schedules and circadian rhythms just go out the window.

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