Whether you’re looking for expansive fitness tracking, innovative connectivity features, or a beautiful design (or perhaps all three), there’s a Black Friday Week smartwatch deal waiting for you.
Our team of experts here at PCMag has tested and reviewed tons of smartwatches to find the best options for iOS and Android users – and some of our favorite models are currently discounted as Black Friday Week deals. Among the many sales, we’re seeing price slashes on top wearables from Apple, Garmin, Fitbit, and more. So, get a head start on your shopping; the clock is ticking!
Apple Smartwatch Deals
Apple Watch SE 3
Apple S10 processor, watchOS 26, 5G support, gesture controls, GPS, accelerometer, barometer.
$199.00
at Amazon
$249.00
Save $50.00
The latest in Apple’s budget smartwatch line-up, the Apple Watch 3 SE now offers advanced features including an always-on display, on-device Siri processing, ovulation estimates, sleep apnea detection, and wrist temperature sensing – while still keeping the price low. It uses the same power-efficient chip as the Series 11 and boasts an even more impressive 2-day battery life. The trade-off? A slightly less impressive display and lack of certain health features like blood oxygen saturation, ECG, and hypertension monitoring. However, at a sale price of $199.99, it’s an exceptional value for a highly capable Apple smartwatch.

Apple Watch Series 11
Apple S10 with FDA-approved hypertension notifications, always-on OLED display, and sleep tracking.
$339.99
at Amazon
$399.00
Save $59.01
Apple’s latest premium smartwatch, the Apple Watch Series 11, adds a few worthwhile upgrades to the already top-notch wearable. In addition to 5G support, the improved battery life lasts for nearly two days. Plus, WatchOS 26 delivers helpful new features, including a handy wrist flick gesture for and timely suggestions. It’s just as visually stunning as its predecessor and boasts the same impressive line-up of sensors. For Apple users, it’s our Editor’s Choice pick with a rating of “Outstanding”.

Apple Watch Ultra 2
49mm, bright 3000-nit screen, MIL-STD 810H tested, waterproof up to 100m, dual-frequency GPS.
$599.00
at Amazon
$799.00
Save $200.00
The Apple Watch Ultra 2 is best suited for hardcore adventure enthusiasts. It’s the most rugged Apple watch featuring a durable titanium case, extended 55-hour battery life (a full day longer than the Series 10), an 86-decibel emergency siren, and an impressive 40-meter depth gauge. Plus, the optional cellular connectivity means you can leave your phone at home without worry! If you’re often exercising off-the-grid, pick up this tough smartwatch while it’s $200 off.
Garmin Smartwatch Deals

Garmin Venu Sq 2
AMOLED Screen, accelerometer, GPS, heart-rate monitor, blood oxygen monitor, and temperature sensor.
$149.99
at Amazon
$249.99
Save $100.00
The Garmin Venu Sq 2 is our Editors’ Choice for an affordable fitness-focused smartwatch—and that’s without an extra $100 off. It features several health benefits, including more than 25 workout modes, GPS tracking, step count, heart rate, pulse oximeter, stress, respiration, and hydration statistics, as well as some of the best sleep tracking on the market. Additionally, it supports calendar and weather apps, Garmin Mobile Pay, and smartphone notifications, making it a well-rounded and practical wearable. While lacking the third-party app support of the Apple Watch SE or Samsung Galaxy Watch 7, the Venu Sq 2 excels in battery life, lasting up to 11 days in smartwatch mode or 26 hours in GPS mode.
This smartwatch is also available on sale at Best Buy, Walmart, and Target for $149.99.

Garmin Vivoactive 5
Android and iOS compatible with smart notifications, mobile payments, Body Battery metrics, weather.
$184.99
at Amazon
$299.99
Save $115.00
Per our expert review, the Garmin Vivoactive 5 is “an excellent fitness-focused smartwatch that delivers accurate heart rate measurements, actionable health insights, and key lifestyle features.” Other standout features include a robust 11-day battery life, onboard music storage, nap tracking, and a specialized wheelchair mode. Thanks to the bright, responsive AMOLED touch screen and sleek, rounded design, it’s an aesthetically stunning fitness tracker-smartwatch hybrid.
You can also grab this smartwatch at Walmart for $184.99+ or from Target for $189.95+.

Garmin Forerunner 55
Lasts two weeks in smartwatch mode or 20 hours in GPS mode.
$149.99
at Amazon
$199.99
Save $50.00
Performance-focused athletes will get the most use out of Garmin’s Forerunner 55. It’s packed with helpful training tools, including a PacePro feature that provides GPS-based pace guidance based on your selected course. Advanced wellness features, such as intensity minutes, fitness age, and all-day respiration, help you gain insight into your body’s functions and how to optimize your training. While it’s best suited for running, it can also efficiently track cycling, swimming, pilates, HIIT, and other workouts. We haven’t yet reviewed this model, but awarded its predecessor, the Garmin Forerunner 45, an “Excellent” rating.
Samsung Smartwatch Deals

Samsung Galaxy Watch 7
WearOS, Super AMOLED screen, Samsung Exynos W1000, 22-hour battery, SpO2, barometer.
$129.99
at Amazon
$249.99
Save $120.00
At 48% off, the Samsung Galaxy Watch 7 is one of our top recommendations for Android users. It builds upon the high performance of the Galaxy Watch 6, adding dual-frequency GPS, more efficient software, and improved health and sleep tracking, including FDA-approved sleep apnea detection. Plus, it leverages Galaxy AI to provide a holistic Energy Score and personalized wellness tips. From fitness tracking to innovative connectivity features, there’s not much this smartwatch can’t do.

Samsung Galaxy Watch Ultra
Waterproof at depths up to 328 feet and functions at up to 29,500 ft above sea level, too.
$500.00
at Amazon
$649.99
Save $149.99
The Samsung Galaxy Watch Ultra offers the technical performance and durability that hard-core explorers need. In addition to highly detailed sleep analysis (including snore detection) and multisport tracking, it features AI-based recommendations to maximize your progress, giving an energy score, wellness score, and more. In terms of hardware, it’s slightly larger and more robust, featuring a titanium build and a customizable quick button to facilitate easier navigation.
Fitbit Deals

Fitbit Versa 4
With AMOLED screen, GPS, accelerometer, Google Pay, and on-wrist Bluetooth calls.
$119.95
at Amazon
$199.95
Save $80.00
The Fitbit Versa 4 offers a classic style with fitness-forward performance and a long-lasting six-day battery life. Beyond the 40 exercise modes, it can track and record essential health metrics like heart rate, blood oxygen saturation, overnight skin temperature variation, and sleep. Whether you use Android or iOS, this smartwatch is an excellent choice for those who prefer a more straightforward fitness tracker and don’t need all the high-tech connectivity features. In our testing, we especially loved the responsive touch screen, physical navigation button, and the variety of watch face choices.
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Fitbit Inspire 3
Slim design, three screen brightness levels, accelerometer, 8-day battery life.
$69.95
at Amazon
$99.95
Save $30.00
The Fitbit Inspire 3 earned our Editors’ Choice award for the best affordable fitness tracker, featuring an always-on color screen, capable workout and health metrics, and the longest battery life in the Fitbit lineup. In addition to measuring heart rate, skin temperature, and heart rate variability, this updated model has an SpO2 sensor. It’s best suited for tracking indoor exercise and overall daily health and wellbeing—and at a sale price of just $69.95, it won’t stress your budget, either.

Fitbit Charge 6
iOS and Android compatible, AMOLED display, and connects to exercise machines.
$99.95
at Amazon
$159.95
Save $60.00
The Fitbit Charge 6 is one of the most capable and affordable fitness trackers out there, according to our review – and that’s without a 38% discount! With 40 exercise modes, heart rate sensors, and a slim design, its primary focus is on health and fitness, but you can also access Google Maps, Google Wallet, and YouTube Music with it. Plus, use your stress management score, nightly sleep score, and on-wrist mindfulness sessions to monitor and improve your mental health. If you don’t want a bulkier, traditional watch face, this is the fitness tracker for you.

Fitbit Ace (LTE)
One of the first smartwatches for kids, it’s compatible with either Android or iOS.
$99.95
at Amazon
$179.95
Save $80.00
Fun for kiddos and reassuring for parents, the Fitbit Ace earned our Editors’ Choice award for kid-friendly smartwatch. Designed for children aged 7 to 11, it comes loaded with engaging activity-focused games, featuring friendly digital mascots to encourage young ones. Regarding safety, the parental controls are quite robust, allowing for location tracking and texting and calling trusted contacts only. If you need a smartwatch for the young techie in your life, look no further.

Fitbit Sense 2
Choose from 3 brightness levels, dim, normal, and max with the option for an always-on display.
$179.95
at Amazon
$249.95
Save $70.00
Like other Fitbits, the Sense 2 is relatively slim and lightweight, focusing on fitness and health. In particular, our reviewer loved the excellent stress management features, including real-time mood tracking and mindfulness guidance. Compared with many other smartwatches, the battery life is significantly better, lasting nearly six days on a single charge while tracking important health metrics and exercise, such as step count, heart rate, sleep score, and more.
Recommended by Our Editors
Google Smartwatch Deals

Google Pixel Watch 3
45mm, Qualcomm 5100, 34-hour battery life, IP68 rating, altimeter, barometer, compass, gyroscope.
$190.11
at Amazon
$299.99
Save $109.88
The Google Pixel Watch 3 is a sleek smartwatch that offers Fitbit fitness tracking technology, alongside an extensive selection of apps and lifestyle features. You can seamlessly connect your smartphone, play music, control your smart home, respond to emails and texts, use AI to answer your phone, and more. In terms of health and fitness, you’ll find everything from steps and sleep to cardio readiness and nutrition. Not to mention, it features a multitude of advanced sensors, including an ECG, a multipath optical heart-rate sensor, skin temperature, and SpO2. Per our review, it’s “one of the best Android smartwatches” and earned a rating of “Excellent.” And right now, it’s on sale.
OnePlus Watch Deals

OnePlus Watch 3
Stainless steel build, AMOLED display, Snapdragon W5 + BES2800 processor, WearOS, SpO2.
$249.99
at Amazon
$349.99
Save $100.00
If your top priority is a smartwatch that won’t die on you, then the OnePlus Watch 3 is your best bet. Equipped with a powerful 631mAh battery, this watch lasts up to five days on a single charge in smart mode or a whopping 16 days in power-saving mode. With robust lifestyle and fitness-tracking features, including third-party app support, dynamic AI health insights, sleep tracking, and fall detection, it’s a top contender for Android users. In our expert testing, it earned a rating of “Excellent.”
Even More Black Friday Deals on Smartwatches
*Deals are selected by our commerce team
Take advantage of these Black Friday Week smartwatch deals because the end of the month is already busy enough! Be sure to check out our Black Friday sale coverage for all the best discounts leading up to the big weekend.
Our Best Editor-Vetted Black Friday Deals
*Deals are selected by our commerce team
FAQs
Are Smartwatches Cheaper During Black Friday?
Yes, you can find discounts on smartwatches on Black Friday. Generally, the biggest discounts are available on year-old models, which can sometimes be found for more than 40% off. If you’re holding out for a current-gen model, anything over 20% off is a good deal.
Which Fitness Trackers Have the Biggest Discounts?
We’ve already seen lots of deals on smartwatches and fitness trackers leading up to Black Friday, including our top pick, the Fitbit Charge 6.
Should I Buy an Apple Watch or a Garmin on Black Friday?
Apple Watches are only compatible with iPhones, so if you’re deciding between the brands, you should definitely opt for Garmin if you have an Android device. Otherwise, Apple Watches tend to have more connectivity and lifestyle features, as well as a greater variety of third-party apps. If you’re primarily interested in using your watch to check notifications and control your phone from your wrist, consider an Apple Watch. Wearables from both brands are generally excellent for fitness and health tracking. However, if you’re serious about starting a structured workout regimen, Garmin still offers a better suite of planning tools than Apple. Moreover, Garmin watches also tend to have longer battery life.
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