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World of Software > Computing > Blue Origin sets the date for controversial crypto billionaire’s $28M trip to space
Computing

Blue Origin sets the date for controversial crypto billionaire’s $28M trip to space

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Last updated: 2025/07/30 at 5:28 PM
News Room Published 30 July 2025
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A digital rendering shows crypto entrepreneur Justin Sun in a spacesuit. (Justin Sun via X / Twitter in 2021)

Jeff Bezos’ Blue Origin space venture says it’ll launch crypto billionaire Justin Sun on a suborbital space trip on Sunday, four years after he put in a precedent-setting $28 million bid for a ticket.

Sun and five other people will be participating in Blue Origin’s NS-34 mission, which will be the company’s 14th crewed spaceflight. The launch window at Blue Origin’s Launch Site One in West Texas opens at 7:30 a.m. CT (5:30 a.m. PT) Sunday, and BlueOrigin.com will stream coverage of the countdown starting at T-minus-30 minutes, the company said today.

In a posting to the X social-media platform, Sun said he was “proud to join Blue Origin’s NS-34 mission and continue encouraging youth to pursue their dreams in science and space.” And in a follow-up posting, Sun claimed the title of “the youngest Chinese commercial astronaut.”

It’s been a long and not-always-smooth road to space for Sun, the 35-year-old founder of the Tron blockchain venture.

Until recently, Sun was the subject of a federal investigation over alleged market manipulation and unregistered sales of crypto asset securities. That case was put on hold in February, and a couple of months later, Sun earned a place of prominence at a crypto dinner with President Donald Trump by purchasing the biggest share of the $TRUMP meme coin.

It’s not clear what impact Sun’s travails have had on the timing of his spaceflight. Back in 2021, Sun was the winning bidder in an auction for a seat on Blue Origin’s first crewed flight, which was set for later that year. However, Blue Origin said soon afterward that the winner — who at that time was anonymous — had to pass up the first flight due to scheduling conflicts.

When Sun was revealed as the winning bidder in late 2021, Blue Origin said that he’d fly in late 2022. At the time, Sun said he would bring along five hand-picked “space warriors” for a mission he called “Sea of Stars,” but that part of the plan apparently went by the wayside (along with the timeline that Sun originally had in mind).

Six crew members are due to fly on Blue Origin’s NS-34 suborbital space mission. (Blue Origin Photos)

Sun’s five crewmates for NS-34 reflect varied backgrounds. Here’s the list:

  • Arvinder (Arvi) Singh Bahal is a real-estate investor and adventurer who was born in Agra, India, and is now a naturalized U.S. citizen.
  • Gökhan Erdem is a Turkish business executive and a board member of Erdem Holding, a diverse group of companies operating in the energy, telecommunications, construction and manufacturing sectors.
  • Deborah Martorell is a Puerto Rican meteorologist and journalist. Her reporting on environmental and space topics has garnered eight Emmy Awards and two Awards of Excellence in Science Reporting from the American Meteorological Society. 
  • Lionel Pitchford is an Englishman who has spent the last four decades in Spain working as a teacher, translator and tour guide. He is the founder of a nonprofit in Nepal dedicated to serving disadvantaged children and girls, and has run an orphanage in Katmandu for more than 30 years.
  • James (J.D.) Russell is the founder of Alpha Funds, a technology-focused venture capital company; and Alpha Aerospace, an aerospace consulting and solutions company. He first flew to space on Blue Origin’s NS-28 mission last November.

If all goes according to plan, Blue Origin’s autonomously controlled New Shepard rocket ship will send the NS-34 crew members on what’s expected to be a 10-minute-long suborbital space odyssey. They’ll experience a few minutes of zero gravity and get an astronaut’s-eye view of Earth beneath the black sky of space. At the end of the ride, they’ll make a parachute-assisted touchdown not far from their launch pad.

Blue Origin doesn’t typically reveal how much its customers are paying for their flights. Sun’s case is the rare exception, due to the fact that the 2021 auction was conducted publicly. Blue Origin said the $28 million from Sun’s bid went to its nonprofit foundation, the Club for the Future. The foundation, in turn, selected 19 space-focused nonprofits to receive grants amounting to $1 million each.

Sun isn’t the only controversial crypto figure to take a trip on New Shepard. In February, Blue Origin withheld the identity of one of its spacefliers on the NS-30 mission. An analysis of photos and references to the flier in public records, including the Federal Aviation Administration’s list of spaceflight participants, suggested that the mystery man was an Australian crypto entrepreneur named Russell Wilson (not to be confused with the former Seahawks quarterback).

In response to emailed inquiries, a Blue Origin representative told GeekWire that the company works with a third party to accept crypto payments for spaceflights.

This report was originally published on July 21 and has been updated to reflect Blue Origin’s announcement of the NS-34 launch date.

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