3. Posting videos on Bluesky
Breaking news! If you were wondering “can you post videos on Bluesky?”, the answer’s simple: yes, you can!
Videos are a great way to add some flair to your Bluesky profile. Sharing one video with a quick tip, showing off a product or new features, or adding a bit of fun and pop culture in your content can grab attention in a way photos and text can’t.
While news-focused, here’s an example of video posted by The Washington Post:
Source
To keep your videos looking sharp, here’s a quick guide on formats, file sizes, and some easy tips to make your content pop.
Accepted video formats and file size limits on Bluesky
When it comes to video restrictions, you can only upload videos under a minute on Bluesky. The platform accepts common formats like MP4 and MOV, so most videos should upload without a hitch. To keep things running smoothly, aim for a file size under 100 MB.
Best practices for posting video content on Bluesky
When it comes to videos on Bluesky, a few small tweaks can make a big difference in how they’re received.
Here are some simple tips to help your Bluesky videos look and perform their best:
- Keep it short. Upload videos under a minute long (ideally 30 to 60 seconds). Short, engaging clips keep your followers interested after auto play, without dragging on.
- Hook viewers right away. When you share videos, start them with a surprising fact, question, or eye-catching moment in the first few seconds to capture attention.
- Add captions. Since many users watch videos without sound, captions help ensure everyone can follow along. When you attach subtitles, you also make your content more accessible.
- Stay transparent. You can apply labels to your own videos, for example, for adult content.
- Loop your videos. For continuous viewing, consider looping your video. It’s an easy way to reinforce your message and increase watch time.
4. Posting GIFs on Bluesky
So, can you post GIFs on Bluesky? Yes, and they’re a great way to bring some energy to your posts. GIFs can add humor, express reactions, or just make your content a little more dynamic.
If you’re looking to add some movement to your feed, here’s what you need to know about posting GIFs on Bluesky.
Supported GIF formats and size restrictions on Bluesky
Bluesky supports standard GIF files (.gif). For the best performance, keep your GIFs under 5 MB to ensure smooth loading, especially on mobile devices.
How to effectively use GIFs in your Bluesky posts
To use GIFs to their fullest, follow these steps:
- GIFs can do a lot more than just look cool. Use them to emphasize a point, react to something, or add a bit of humor that supports your message.
- Make sure your GIFs align with the vibe of your profile. A well-chosen GIF that matches your brand can reinforce your message and make your content feel cohesive.
- Bluesky users scroll fast, so choose a GIF with an eye-catching first frame to stop them in their tracks.
Common mistakes to avoid when posting content on Bluesky
Bluesky is a great platform to share your thoughts, connect with others, and build your online presence, but like any social network, there are a few common missteps to avoid. To help you make the most out of your posts, we’ve rounded up some simple tips on what not to do.
Here are some common Bluesky pitfalls to avoid:
- Using the wrong image sizes
- Overloading with hashtags
- Skipping proofreading
- Neglecting to engage with your audience
- Ignoring Bluesky’s content guidelines
1. Using the wrong image sizes
Posting visuals on Bluesky? Make sure they’re the right size. Bluesky has specific dimensions for profile banners, images, and videos, and sticking to these guidelines keeps your visuals looking sharp and professional.
Oversized or poorly cropped images can look clunky and disrupt the flow of your feed. A well-sized image, on the other hand, instantly catches the eye and invites people to pause as they scroll.
Remember, visuals are often the first thing followers notice. So, if you’re sharing photos or graphics, take a moment to double-check their quality and dimensions. When in doubt, use simple tools to resize or crop images before posting. Trust me—those extra seconds of effort make a big difference in how polished your profile looks.
2. Overloading with hashtags
Hashtags can definitely help more people find your posts, but going overboard? That can make your content look spammy fast.
Bluesky as a platform is about keeping things simple and uncluttered. Stick to 2-3 hashtags that actually add something to your post instead of adding in every keyword you can think of.
For example, if you’re posting tips on remote work, you might use:
- #RemoteWork — Keeps your post relevant to the topic.
- #ProductivityTips — Reaches people interested in working smarter.
- #BusinessGrowth — Connects with those focused on scaling their business.
Avoid overloading with tags like #RemoteWork #Productivity #WorkFromHome #DigitalNomad #FreelanceLife #BusinessTips. It starts to look cluttered, and your message can get lost.
Here’s a quick example of good hashtag use:
The goal is simple: reach the right people without overdoing it. Choose hashtags that help, not hinder.
3. Skipping proofreading
Bluesky currently doesn’t have an edit button—once your post is live, it’s set in stone. This makes proofreading extra important.
Typos, grammar slips, or awkward wording can make your posts seem rushed or unpolished. A bit of attention to detail can make your content look much more professional. If your post is longer or more complex, try drafting it in a notes app first—this helps catch any mistakes and lets you polish your wording.
You can always delete and repost if needed, but a quick proofread can save you from the extra unnecessary work.
4. Neglecting to engage with your audience
One of the great things about Bluesky’s community is the chance to interact. It’s a smaller, more connected platform, so if you’re just posting and leaving, you’re missing out.
Take a few minutes to like, comment, quote posts and reply to mentions and direct messages—building connections keeps your profile active and interesting.
Engagement doesn’t have to be a big commitment. A quick comment or like shows your followers you’re here to connect, not just broadcast. When you join conversations (both publicly and via direct messaging), your posts get more visibility, and your profile feels like part of the Bluesky community.
5. Ignoring Bluesky’s content guidelines
Like most social platforms, Bluesky has basic content and community guidelines to keep the space respectful. Avoid posting anything that could be seen as harmful, offensive, or explicit.
Bluesky says they have created “an ecosystem of moderation and open-source safety tools that gives communities power to create their own spaces, with their own norms and preferences”.
Staying within these rules isn’t just about following the rules—it’s about helping create a community people actually want to be a part of. If you see any illegal content or simply something that doesn’t belong to the platform, Bluesky lets you submit reports, so you’re part of keeping the vibe positive and safe.
Think of Bluesky’s community guidelines as setting the tone for how you interact with others. They’re there to help you—and everyone else—have a smooth experience. By following these simple rules, you’re not only keeping your profile in good standing, but you’re also contributing to a platform where people feel welcomed and respected.
If you repeatedly violate the guidelines by posting illegal content, however, please understand that your account might get disabled.
