The service and technology provider Boschand the technological Alibaba, They have deepened the agreement since 2017 to advance cloud computing and in electronic commerce. The new agreement to which they have reached will allow the progress in digital transformation through Cloud Computing and technologies with AI, and will focus on cloud -based company operations, business innovations promoted by AI and expansion in electronic commerce.
The collaboration is a step forward for the impulse of Bosch’s digital operations. It covers various areas, in line with the hyperscala strategy in the group’s cloud. From corporate operations, appliances and commercial vehicles to the improvement of operations efficiency and the implementation of smart business processes.
In addition, the two parties intend to collaborate in the exploration of the potential presented by the execution of the Bosch smart driving environment in the Alibaba Cloud’s infrastructure. The agreement will cause Bosch to take advantage of Alibaba’s functions to improve its product intelligence, and already has several plans for it.
In the automotive area, for example, both companies plan to evaluate QWEN multimodal models to improve smart cabin experience with more intuitive vehicle interactions. In addition, they also intend to explore the possibility of developing next -generation automated driving solutions with the Visual Qwen model language to improve the precision of scenes recognition.
As for electronic commerce expansion, in 2025 Bosch plans to launch new product categories in China, with information from the Alibaba electronic commerce platform. In addition, Alibaba will offer Bosch support to reach a broader customer base in the country through omnicanal digital marketing.
Bosch will also extend its presence in E-Commerce, supported by its collaboration in China, to the southeast of Asia, Spain and Latin America, through Alibaba’s electronic commerce platforms, with a global presence. Among them Lada, Miravia and Aliexpress.
Tanja Rückert, Digital Director of Bosch, and member of her board of directorspointed out that this alliance «Open interesting opportunities for both Bosch and Alibaba to expand our offer in the global market. By joining forces, we combine the advanced cloud infrastructure, artificial intelligence capacities and the scope in the Alibaba electronic commerce market with the deep technological experience of Bosch in mobility, industrial technology and consumer goods to boost greater efficiency and innovation worldwide. Artificial intelligence has been a promoter of innovation for Bosch in all business sectors, and cooperation with strong partners such as Alibaba is essential for Bosch to reach its maximum potential and create greater value«.
Joe Tsai, president of the Alibaba Grouphe stressed for his part that «This association with Bosch demonstrates our commitment to enhance global companies with first -class technologies and highlights Alibaba’s strengths in artificial intelligence and cloud computing. The leading Bosch experience in advanced car solutions and appliances, combined with Alibaba’s innovations in the cloud, artificial intelligence and electronic commerce, will allow both companies to offer attractive value proposals to customers around the world«.
