Brother: creating lasting relationships through reliability

Generally, when a company makes the final decision on the purchase of its computer equipment and systems, it takes several factors into account beyond its selling Price, or that of its consumables. In recent years, the durability of equipment has gained considerable weight, since companies look for equipment that offers guarantees that it will last a long time in good condition and with reasonable performance. That is why they look for manufacturers, like Brother, that design their equipment to last a long time, and so that they do not lose reliability over the years.

In addition to thinking about the duration from the design, the company has systems and equipment for all types and sizes of companies, from SMEs to large companies. The devices adapt to your needs, whether you are small companies with basic and simple requirements for printing documents and reports, or multinationals, which have high volumes of daily printing and are looking for equipment capable of servicing networks of large capacity.

To respond to this, Brother’s printing solutions are flexible and scalable, without leaving sustainability aside. For this reason, at Brother they also keep the concept of “circular economy” in mind in the design and planning of their printers and consumables. The circular economy is based on limiting waste by reducing the use of resources. It also focuses on extending the useful life of products, which is exactly what Brother proposes by integrating durability into its design process.

The concepts of durability and sustainability, in addition to the design of Brother printers, also extend to their original cartridges and consumables, designed from the beginning to be completely recyclable. In this sense, if users of the company’s printing systems return their used cartridges, toner or drums to Brother, its experts will take care of recycling or remanufacturing in its European recycling plants to reuse them and create new products as good as a new one.

On the other hand, the company is committed to facilitating the repair and reuse of equipment when possible, which reinforces its commitment to durability, and results not only in greater benefit for the environment, but also for its customers, who discover with its use how Brother business solutions can benefit companiess through commercial relationships that last over time.

More information: brother.es