The platform Canva has launched its Creative Operating Systembased on the first Canva Design Model and which integrates all stages of the creative process, from design and collaboration to publication and analysis of results. Additionally, the company has introduced data residency in Europe, allowing companies to store their content and design assets within the European Union and meet data protection and compliance requirements. It also offers greater control to companies, educational centers and public institutions.
At the core of this system is a revamped visual suite, with more capabilities across all formats, from video and email to code and forms. The Creative Operating System has Videos 2.0, its renewed video editor, which combines professional quality tools with the simplicity that characterizes Canva and makes it easy to create videos on different devices. With Magic Video and a library of trending templates, it allows you to generate content from a single command.
Its redesigned timeline makes it easy to trim, sync, and overlay clips. In addition, its AI tools are responsible for automating edits and effects. The email design tool features a new format that integrates email creation into the same platform where marketing teams design content for them.
With this tool it is possible to create, customize and export emails quickly, without the need to program or change tools. Designs can be exported as HTML files for distribution from any email platform.
The management of forms has also changed, and now Canva allows you to add them, completely personalized, to websites or any other design, and adapt them to the desired visual style. Responses to them are automatically integrated into Canva spreadsheets, keeping them organized in one place.
Canva Code now integrates with spreadsheetsallowing you to connect Canva spreadsheets with Canva Code projects. This makes it easy to develop widgets or data-driven interactive elements that automatically update as your data changes.
Canva’s new AI and marketing improvements
Canva has also presented a new generation of AI designed to foster creativity. It includes a model trained to understand the design itself and its level of complexity, which makes it understand its logic and be able to orchestrate its layout, as well as generate editable content in a few seconds.
Canva AI has improvements, which among other things allow it to be integrated into every part of the design process. Its new style matching features make each element integrate consistently with the brand’s visual identity, without the need for manual adjustments.
This AI also offers design assistance where needed. By simply mentioning @Canva, users can receive instant feedback, as well as design suggestions, smart edits, text suggestions, and visual adjustments. All without interruptions to your workflow.
As for Canva’s news for marketing professionals, they include Canva Campaigns, a comprehensive marketing platform that brings together the creation, publication and analysis of results in a single point. Marketing teams, thanks to the changes, can now design and launch ads on platforms like Meta, track their performance in real time, and optimize content instantly based on metrics. It is powered by brand-aware AI, and learns from performance data to make each campaign improve over time.
The Brand Ecosystem feature integrates brand guides and resources directly into the editor, so teams have access to everything they need at the point of creation. Fonts, colors, logos, and templates are applied automatically, making it easy to maintain brand consistency across every design and channel. In addition, it eliminates the need for manual checks, and simplifies the expansion of a brand in a consistent manner.
Canva will also have, on the other hand, a new plan. It is about Canva Business and is designed for individuals, marketing professionals and small teams who need to use advanced AI, analytics and brand management tools. It will be intermediate between Canva Pro and Enterprise, offering access to more storage and AI uses, as well as discounts on printing and specialized tools to facilitate scaling.
Photoshop competitor Affinity, free forever
After the uncertainty generated with the purchase of AffinityCanva has decided that the toolconsidered one of Photoshop’s main competitors in certain aspects, be completely free forever.
Affinity, which has also undergone a renovation, unites professional design with creativity for everyday work. This new version combines all its professional features, ranging from vector editing and image manipulation to advanced layout design, into a single platform, with a universal file format. It therefore completes the entire design process, allowing professionals to generate materials in Affinity and transfer them directly to Canva.
