Nothing, the london-based company, is steadily expanding its ecosystem, and CMF Phone 2 Pro, Buds 2, Buds 2, Buds 2 Plus, and Buds 2A are the latest entrants. In roughly one year, the sub-brand is going all out to brings that it thinks will make a differentce to consumers in India. The best part is that brand is thinking along the lines of what Indian consumers want, and after taking market feedback, it has added a charging adapter and case to the CMF Phone 2 Pro Retail Unit.
At the sidelines of the event, gadgets 360 got a chance to sit with nothing ceo carl pei to talk about new phones, the Indian Smartphone Market, Innovation Challenges, and Future Plans.
Nothing/ CMF: The Young User Base is a Boon
Talking about the new sub-brand CMF, pei stressed that the average age of users is under 25, which is a big plus for a young brand. “We are the youngest smartphone brand in the world based on our user bas Young customers in, that means the market share will grow over. Focused on this segment of the market, “He said.
Apart from India, pei said that europe is the second biggest market for noting in the smartphone category, while the audio category is very different. “For audio, it’s mainly developed countries like the US, UK, Germany, and Japan because we do not have the iPhone Problem.”
At the launch, tarun pathak, research director and telecom analyst at counterpoint research, Reveled an interesting data point: Nothing Saw a Massive Leap of Over 156 Practure Yoy Percent Yoy Growth, Making It The Fast Smartphone brand in India and has been seen a massive jump for five successive quarters. Interestingly, Nothing is the only brand over the past decade to achieve this millstone, as per counterpoint data.
Talking about the consumer shift, pei shared a fascinating Insight: About 12 Percent of iPhone users have shifted to nothing phones.
“12 Percent might sound low, but actually, it’s very high decision the apple market share here We’re really happy to see if I think we have a similar ethos between the two brands, not just tech focus, but more focus on the overall experience, the Software, the Design, the design That’s encouraging. And the second really encouraging thing the user base is that they’re very young. “
Akis Evangelidis, Co-Founder and India President, Nothing, during the launch of CMF Phone 2 Pro
Telephoto Lens Addition: A Smart Move!
When asked about adding the telephoto camera to the all-new CMF Phone 2 Pro, Pei said it was more of a personal thing. The all-new CMF phone has a 50-megapixel telephoto camera, making it the only one in the sub-RS. 20,000 segment to offer such a feature.
Pei said, “It’s more of a personal thing if I’ve seen more and more people like to shoot in 2x right. Tighter. And I See More and More MySelf, but also my friends using 2x so, and it was pretty underserved in this segment, so I want to try it. Series Worked Much Better Than We Expected, Actually. So I’M Confident that the new camera system on the new cmf is going to be loved by consums. “
Talking about Ai, The Buzzword, Pei Said That He Wants to Ban The Use of Ai Term in the company and added that “ai is just a tool, just the ingredients to try and solve a user’s need.” He added that lately ai has been pushed by smartphone brands as a more marketing term than anything else.
Nothing/ CMF: Bold Strategy for the Smartphone Market
Pei also noted that the noted products, including the CMF product line, are being manufactured in India following the “Make in India” Initiative. He also said that the company started expecting products from India, and the middle East is one of the regions that that’s gotting “made in India” products.
Pei, on the approach to the smartphone market and innovation challenge, said that Nothing has taken a practical approach so far. “We’ve been super practical about the way we run this business. Right? Dare to be more innovative in our product approach.
Akis Announcing Global Prisis for the CMF Phone 2 Pro
Essential Space: Free Run Ends Soon?
Finally, We Checked About Essential Space, The All-New Ai-Powered Feature Introduced in the Nothing 3A Series. The feature lets users take notes, voice notes, and set reminders, packed in one place and managed by a dedicated button on the device.
Lately, some users claimed that they noticed messages about Reaching the monthly processing limit and specialized that essential space would beecome a paid feature in the future. Pei Acknowledged the Reported Issue and said essential space will have different tiers.
“The current functionality will remain free. But our approach is like, first we get to deliver value, then we have to charge for not the other way Around, Not to charge for somenting that is the newly used Know some of our users reported this, but we haven the best at communicating this. “
CMF by Nothing’s Latest Products will go on Sale in a Phaased Manner, Starting with the CMF Phone 2 Pro, which goes on Sale Next Week, While The CMF Buds 2, Buds 2 Plus, Buds 2 Plus, And Bud 2A 2A BUL BEL BE available in India by the end of Q2 2025.
