A CURIOUSLY shaped Cheeto has sold for thousands of dollars at an auction.
The famous food snack hit consumers with a nostalgic blast from the past.
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Over sixty bid on the electric orange snack because of its strikingly similar shape to a beloved Pokemon, according to a local Texas news outlet, KENS.
The Cheeto resembled Charizard, a popular fire/flying Pokemon, which had many attendees willing to pay a steep price for the snack.
Ultimately, the Cheeto sold for a total cost of $87,840 at the Goldin auction house on Sunday.
“Presented is a 3-inch long Flamin’ Hot Cheeto in the shape of the Pokémon Charizard, affixed to a customized Pokémon card and encapsulated in a clear card storage box,” the auction described.
“It was initially discovered and preserved sometime between 2018-2022 by 1st & Goal Collectibles. The Cheeto surged in popularity on social media platforms in late 2024.”
The auction playfully dubbed the item, “Cheetozard.”
Although many bid on the popular snack, the winning bid was $72,000 in addition to a buyer’s premium.
Charizard was first introduced in Generation I which refers to the first generation of a Pokemon, specifically the original 151 Pokemon.
These original characters were introduced in the first Pokemon games, “Red,” “Green,” and “Blue.”
Some of the most notable Generation I Pokemon are Pikachu, Bulbasaur, Charmander, Squirtle, and Mew.
Charizard evolves from Charmeleon and its final form is Charmander.
Cheetos did not immediately reply to The U.S. Sun’s request for comment.
This comes after Costco discontinued the Blooming Waters Pokemon set.
Once the product hit the shelves, Costco members ran to popular wholesale warehouses to snag a box.
The set was the new Pokémon TCG: Scarlet & Violet collection.
So many consumers flocked to stores that Costco ended up putting a limit on how many sets could be purchased at a time.
Not only that, a Facebook user revealed that the wholesale retailer may have stopped selling the sets altogether.
“Just heard Costco not only is NOT going to carry Blooming Waters, but also has discontinued carrying any future sets,” they wrote.
Some consumers wonder whether the nostalgia is worth the investment.
“I just started collecting in January. I’m loving it so far but I’ve spent probably $1000 on cards and packs alone,” one user wrote on social media.
“Everything was great so far till a friend told me the market is too saturated. Pokemon is every where and therefore not worth as much as it used to be.”
“It really got me thinking if I’m wasting money on cards or not,” they added.
