A POPULAR coffee chain that some fans believe to be better than Starbucks is plotting a major expansion to over 2,000 locations.
This will see them opening roughly 200 new locations a year for the next several years.
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Dutch Bros Coffee is behind the major expansion that will see the chain reach 2,029 spots by the year 2029.
This means a lot of new Dutch Bros will start popping up soon, even more than have already come about.
In southern California, several have popped up recently in areas like Barstow, Apple Valley, Victorville, Baldwin Park, La Habra, Covina, Fountain Valley and Palmdale.
But this expansion will see Dutch Bros going to new territories for the first time.
A company representative confirmed that Dutch Bros is opening 160 locations around the country this year.
This includes in brand new states such as Georgia, Louisiana, South Carolina, Ohio and Indiana.
Dutch Bros has already opened 30 new locations this year.
The latest additions include stores in:
- Alabama
- Ariznoa
- California
- Colorado
- Florida
- Kansas
- Missouri
- Oregon
- Tennessee
- Texas
- Washington
Dutch Bros CEO Christine Barone said in a press release: “We are pleased to deliver quarter-to-date Q1 same shop sales above our expectations, supported by positive traffic and strong business momentum.
“This positive trend is a testament to the strength of our brand and the dedication of our team.
“Last month, we proudly opened our 1,000th shop, and with a strong roadmap ahead, we are focused on our bold goal of reaching 2,029 shops in 2029.
“Led by field operations teams deeply rooted in our culture and supported by a leadership team with complementary skills and firsthand knowledge of scale, we are well positioned to deliver sustainable, long-term value while staying true to our mission of making a massive difference, one cup at a time.”
FAN SUPPORT
With all this growth has come immense feedback on social media from fans.
“Last month, we proudly opened our 1,000th shop, and with a strong roadmap ahead, we are focused on our bold goal of reaching 2,029 shops in 2029
Christine Barone, Dutch Bros CEO
Some have even gone as far as to claim that Dutch Bros is better than Starbucks.
One person wrote on Facebook: “Trying out Dutch Bros to see which is better… I tried 7 Brew & I’m hooked — way better than Starbucks in my opinion… what are your thoughts?!?”
And thoughts were indeed given in the comments of the post.
A comment said: “Dutch bros! Soooo much better than Starbucks ever thought of being.”
Another exclaimed: “Dutch bros is really the only place I’ll ever go.
“I’m so glad I can have them again!”
And a third added: “Dutch bros for sure!!
“I don’t support Starbucks and it doesn’t even taste good anyways.”
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