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World of Software > Software > Could Lower Rates Unlock New Earnings Potential for Trade Desk (TTD) in Digital Advertising?
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Could Lower Rates Unlock New Earnings Potential for Trade Desk (TTD) in Digital Advertising?

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Last updated: 2025/11/23 at 8:45 AM
News Room Published 23 November 2025
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Could Lower Rates Unlock New Earnings Potential for Trade Desk (TTD) in Digital Advertising?
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  • Following recent comments from the New York Federal Reserve President, anticipation of a potential December interest rate cut has grown, benefiting growth-focused software companies including The Trade Desk.

  • This shift in expectations has bolstered sentiment in the software sector, highlighting increased investor optimism about earnings potential amid lower borrowing costs.

  • We’ll examine how interest rate cut hopes may shape The Trade Desk’s outlook given its role in growth-oriented digital advertising.

Outshine the giants: these 25 early-stage AI stocks could fund your retirement.

To be a shareholder in The Trade Desk, you need to believe in the ongoing shift of ad dollars from traditional to digital, especially connected TV (CTV), and the company’s ability to win market share with its AI-driven platform. While renewed hopes for a December interest rate cut have improved near-term sentiment for growth stocks like The Trade Desk, the biggest short-term catalyst, further adoption of CTV and the Kokai platform, remains the same. The largest risk continues to be revenue concentration among major global brands amid volatile macro conditions, and this news does not materially change that outlook.

One recent announcement particularly relevant here is the mandated migration of advertisers to the Kokai platform. As Trade Desk phases out its older Solimar interface, some buyers have reported friction and operational issues. This transition is highly significant in the context of company catalysts, as broad adoption and satisfaction with Kokai is key to driving future revenue growth and platform efficiency.

However, investors should not overlook the risk that if major brands reduce ad spend or encounter disruptions on the new platform…

Read the full narrative on Trade Desk (it’s free!)

Trade Desk’s narrative projects $4.3 billion in revenue and $823.2 million in earnings by 2028. This requires 17.1% yearly revenue growth and a $406 million earnings increase from current earnings of $417.2 million.

Uncover how Trade Desk’s forecasts yield a $68.97 fair value, a 74% upside to its current price.

TTD Community Fair Values as at Nov 2025

Fair value estimates from 38 members of the Simply Wall St Community for Trade Desk range widely from US$39.48 to US$111.31 per share. While future CTV growth is a major catalyst, sharply different investor opinions reflect uncertainty about how competition and evolving advertiser needs could influence long-term revenue and margins.

Explore 38 other fair value estimates on Trade Desk – why the stock might be worth over 2x more than the current price!

Disagree with existing narratives? Create your own in under 3 minutes – extraordinary investment returns rarely come from following the herd.

  • A great starting point for your Trade Desk research is our analysis highlighting 3 key rewards that could impact your investment decision.

  • Our free Trade Desk research report provides a comprehensive fundamental analysis summarized in a single visual – the Snowflake – making it easy to evaluate Trade Desk’s overall financial health at a glance.

The market won’t wait. These fast-moving stocks are hot now. Grab the list before they run:

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include TTD.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email [email protected]

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