How To Build Loyalty Programs Using Influencer Marketing
Building a loyalty program with influencer marketing can attract customers, build customer trust, and explain how your programs work.
One of the reasons that influencer marketing works so well is because it serves as valuable social proof. People buy from other people – and they trust influencers as much as they trust their friends and family.
Here’s how to use influencer marketing to build your program successfully.
#1: Define Goals And Develop Your Loyalty Offering
First, you’ll want to plan the actions you want customers to take after seeing your influencer content and signing up for your loyalty program.
Do you want them to buy more? Do you want them to try a new product? Do you want to build your social media following?
The next step? Consider what incentives you can offer, like early access or special deals, and how you can connect your product to the end goal.
Pro tip: If you’re not sure, interview customers! Ask what they like about other loyalty programs they are part of.
#2: Find The Right Influencers And Brand Ambassadors
The next step? Find brand ambassadors whose content, values, and audience align with your brand—bonus points if they already use your brand!
Some influencers’ brand ambassador relationships have become a core part of their personal brand and the brand’s marketing mix.
Take, for example, Sarah Landry AKA The Birds Papaya. Her partnership with Knix is a fundamental part of her brand.
Make sure you’re finding contactable influencers who are ready to work on branded partnerships. And make sure you do this in a scalable way, keeping all communication, briefs, contracts, and payments in a single platform.
#3: Collaborate With Influencers To Promote Your Program
Once you know your partners, it’s time to create content that leads to signups! Examples include:
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Unboxing Videos
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Tutorials and Reviews
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Exclusive Codes
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Giveaways
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Challenges
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Events
The key will be showcasing your offerings in a way that’s authentic to your brand and the influencers you work with.
#4: Monitor And Measure Performance
Track the success of your campaigns with metrics like:
#5: Optimize And Iterate
Based on the performance data, refine your approach—doubling down on what works or tweaking as needed.
Finding the right creators, running campaigns, and analyzing results takes time and expertise.
Luckily, you don’t have to do it alone. Influence’s award-winning Services team helps brands build their influencer marketing programs to surpass their goals. Book a free demo with them today.
