Creatio’s pricing structure is different than most other CRM software I’ve tested. First, you must pay to access the platform with a Growth ($25 per user per month), Enterprise ($55 per user per month), or Unlimited ($85 per user per month) plan. The Growth and Enterprise tiers require a minimum of five users, whereas the Unlimited level requires at least 50 people.
The base Growth plan includes the core user interface designer and supports an unlimited number of applications, records, and workflows. You can execute 50,000 workflow actions per month and get a lifetime allowance of 100,000 Creatio AI tokens (I will discuss these later). Each user gets 1GB of database storage, and you can create up to 50 roles for your team members. This plan is most suitable for SMBs.
The Enterprise tier includes unlimited workflow actions and API calls, along with a lifetime allowance of 200,000 Creatio AI tokens. Each user, for which you can create an unlimited number of roles, gets 2GB of database storage. This tier unlocks custom branding, HIPAA compliance, and single sign-on (SSO) support. Finally, the Unlimited plan offers unlimited use of most Creatio features and a lifetime allowance of 300,000 Creatio AI tokens. You also get a dedicated cloud instance and advanced support for on-site installation.
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All Creatio plans include access to the Online Academy, online community, and basic support via email. That all is in addition to a dedicated representative who can guide you through the setup process and help you learn the platform. Paying more for Business or Premium Support add-ons lets you call Creatio for support and get help via screen sharing or guided walkthroughs; you have to contact support directly to negotiate the price for those add-ons.
After you decide on the platform level, you need to pay to access Creatio’s products, such as the Sales app that includes the CRM functionality I discuss here. Access to that product costs an additional $15 per user per month. However, Creatio requires a minimum spend of $10,000 per year for new customers, which works out to 21 users with access to both the Growth plan and the Sales product. The combined per-month price is $840.
Using AI features requires Creatio AI tokens, and the cost depends on the complexity of the task. Each plan includes a certain lifetime allowance of Creatio AI tokens, but you will need to buy more once you exceed those limits. A pack of 10 million credits goes for a one-time cost of $150.
Creatio is much more expensive than other enterprise-level CRM solutions. Apptivo and Zoho CRM, respectively, start at $15 and $14 per user per month (billed annually), with no minimum number of users or requirements to buy the apps separately from their platforms. Both Apptivo and Zoho CRM offer similar levels of flexibility and come with built-in AI assistants—albeit less advanced ones than Creatio’s. As such, Creatio makes sense only if your company has a significant budget and you’re confident that you can take advantage of all its features.
