Denis Villeneuve Leaves With A Considerable Lead

Coincidence of the calendar or attempt at destabilization? THE December 16 in the cinema, a duel will take place at the top of the world box office. Warner Bros. and Disney compete in theaters with the biggest productions on their respective calendars. On the one hand, Paul Atréides and his science fiction epic. On the other, Avengers across the multiverse. With what the actors Robert Downey Jr. and Timothée Chalamet are already calling “Dunesday”the industry could be in for one of its biggest days in terms of revenue and discussion. The phenomenon “Barbenheimer” was rather beneficial on the big screen, with both films having managed to reach peaks of profitability.

If Avengers and its 2.7 billion dollars earned just with Endgame appears to be the obvious winner, the saga of Denis Villeneuve already has a considerable lead. According to information relayed by Discussing Filmswho attended an IMAX conference, Denis Villeneuve’s film secured exclusivity in large format theaters upon its launch. Concretely, Avengers : Doomsday will not be able to be shown in IMAX when it debuts in the United States. The Russo brothers’ film will still have the opportunity to invest in some international markets. The information had been circulating for several months, but had never been confirmed by the company. It’s now a done deal and it really doesn’t look good for Marvel.

Why is this crucial?

Will bend, will not bend. SinceAvengers : Doomsday has been moved to December 2026, experts expect one of the two studios to backtrack to ensure significant revenue from launch. The phenomenon “Barbenheimer” was an isolated case, based mainly on the fact that the target audience for Greta Gerwig and Christopher Nolan’s films are not the same.

Ici, Dune et Avengers share almost the same community. If some will not make a choice and will probably go see both projects in a row, we must admit that ordinary mortals will probably only spend six to seven hours of their time exploring the multiverse and Arrakis. In theory, Avengers : Doomsday has a head start, its box office history is more impressive than that of Dune. The last film in the saga, Endgameraised $2.7 billion worldwide. For his part, Dune: Part Two claims 714 million dollars in revenue.

A duel at the top

By securing IMAX exclusivity, the most expensive format, Dune: Third part will naturally increase its revenues more quickly than its rival. They are essential to the good financial health of a film, Doomsday could find it difficult to exist without these sessions. For comparison, for footage like Sinners or Mission : Impossible, IMAX sales exceed 20% market share.

Proof if any were needed that IMAX plays a crucial role for blockbusters, Jurassic World : Renaissance somewhat disappointed during its operation last July. The film only grossed $869 million. He was unable to benefit from an IMAX releaseexclusivity having been offered to F1 for three weeks. Result of the races, Gareth Edwards’ film made 200 million less than its predecessor, a drop of 13%.

Ce “Dunesday” may well not take place, if Marvel ultimately chooses to change its release date to ensure colossal revenues. He will need it given his budget. It would have cost more than doubleAnt-Man and the Wasp: Quantumaniaor more than $330 million. It would therefore need to exceed $1.5 billion to achieve some form of balance.