Black Friday 2025, the most important commercial event of the year that ushers in the Christmas season, is just around the corner and the use of digital marketing implemented with proper planning and tools will continue to be key to increasing sales.
When all the brands announce «the biggest discounts of the year»the real challenge will not be the Price, but the consumer’s attention. In an increasingly saturated market, success depends less on the size of the promotion and more on the ability to use data, technology and automation to communicate relevantly.
In Spain, interest in the event grows year after year. According to data from Statista and YouGov, 51% of Spaniards say they intend to Buy on Black Friday 2025 (compared to 44% in 2024), with an average budget of 282 euros. Among Generation Z, purchase intention is even higher: 62% plan to take advantage of promotions. The strong presence of young and digital audiences reinforces the importance of omnichannel marketing strategies, with real-time personalization and a focus on mobile devices.
There is a clear pattern: the consumer is more connected, demanding and impatient. Competition is no longer just for price, but for attention, relevance and speed of response. Marketing automation and artificial intelligence tools allow you to manage this new scenario precisely with advantages such as automating email, SMS, push and social media flows; personalization of offers based on behavior; optimization of campaigns in real time or integration of all channels on a single platform. Thanks to this, brands can scale communication without losing the human touch and without wasting budget on generic actions.
Marketing digital en el Black Friday 2025
Anticipating has become the key issue. More and more companies begin their ‘Black’ actions in October, taking advantage of the period to test campaigns, collect data and adjust messages. Following this logic, E-goi, an omnichannel marketing automation and artificial intelligence platform, has decided to advance its own Black Friday campaign, offering up to 100% cashback on all payment plans.
«We want our customers to arrive at Black Friday prepared to sell more and better. Progressive cashback is a way to reward those who plan ahead and double their marketing investment power.”says Marcelo Caruana, Head of Marketing at E-goi.
