Guess who resumes its concept of the year during the Paris 2024 Olympic Games? It is obviously McDonald’s with his operation “Croquez le Monde”. After a first successful edition of success, the firm is relaunching its shock marketing campaign this summer in all of its 1600 French restaurants. With a card enriched twice as many products as last year, the fast food brand offers its customers to discover flagship dishes from its international menus.
A la carte this Tuesday, July 1, recipes from all over the world. This is the case with SHRIMP Korean neta fried shrimp burger accompanied by a bitter-douce sauce. We also note the arrival of the famous Teriyaki Chicken Japanese whose name talks about itself. The United States, the country of origin of the brand, are also represented with the Steakhouse Burger With its two beef steaks and several barbecue type sauces. If you are rather nuggets, you can discover sauce Sweet and Spicy Jam.
The fries take Quebec accent with A Putin -style versiontopped with melted cheese and a brown sauce with meat juice. On the side of drinks, the perfumes are just as surprising with the Sakura McFizz to the cherry flower syrup, flagship product of Japan, while soda Hawaiiparticularly sweet, a hit in Morocco. Dessert is no exception to the mind with the McFlurry Mangue Bobba Chinese, mixing ice cream, fruity coulis and Bubble Tea balls.
You will understand, this year the operation is more ambitious. In 2024, a handful of recipes had been offered during the Olympic Games while in 2025, McDonald’s doubles the bet. A spokesperson by McDonald’s explains:
“We identified nearly 200 recipes in our international subsidiaries, then selected those that pleased the most to a range of French consumers.”
Hurry to taste the new card
Small disclaimer all the same, the products that we can find in our French brands will not be exactly the same in their country of origin. And for good reason, standard quality standards are not the same all over the world (in France we are the most demanding) and the origin of food obviously plays in the search for taste.
The experience will continue until August 25, and this is without counting on possible stocks upstream stock. This was already the case last year with the delicious Canadian Maple BBQ or the McFlurry Pop-Corn.
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