DOMINO’S customers could get serious discounts this year on some of their favorite pizzas.
The restaurant chain has teased the return of an offering that has previously included 50% off some menu selections.
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That will continue sometime in the coming months as Domino’s commits to a goal of providing value to American consumers, according to comments on a recent earnings call from CEO Russell Weiner.
“In 2024, Domino’s will give customers what they are demanding from their QSR brands: more value,” Weiner told investors.
“We have a strong slate of initiatives, primed and ready to go.”
“You can expect a similar cadence of Boost Weeks and value-driving promotions as we believe it’s going to be another challenging year ahead in the industry,” he continued.
BOOST BREAKDOWN
But what exactly are Boost Weeks?
Boost Weeks can happen several times throughout the year, and they offer customers who order through Domino’s app or website 50% off carryout or delivery.
The deal applies to premium and traditional pizzas.
Last year, Domino’s had a target of about six boost weeks, per Reuters.
Before the coronavirus pandemic, Boost Weeks were relatively consistent.
They were later paused and didn’t return until 2023.
Russell did not give an estimate as to exactly how many customers could see in 2025.
Either way, Domino’s consistently offers ways to save money on pizza.
On its website currently, there are several promotions, including a Choose Any 2 Or More promotion for $6.99 each and the Perfect Combo for $19.99.
There’s also a carryout deal on all pizzas with one topping for $7.99 each.
You can expect a similar cadence of Boost Weeks and value-driving promotions as we believe it’s going to be another challenging year ahead in the industry.
Russell Weiner
The same price applies to a Dips & Twist Combo or an Eight-Piece Wings.
BONUS INCOMING?
NCAA Men’s Basketball March Madness is also approaching and is notoriously one of the busiest times for ordering pizza.
Last year, Domino’s offered customers 50% off any menu-priced pizza ordered through its website or mobile app.
It’s likely that the same deal, or something better, could be available again next month.
The most popular pizza in the United States was also recently confirmed at a competing chain, and it’s available for less than $10.
A beloved restaurant and Domino’s rival also closed for good last summer after 40 years in business.
