Douyin has initiated trials for a pay-to-watch feature as the short video platform pursues a 30% revenue-sharing model with creators. The move suggests the TikTok sibling is banking on a new revenue stream on the widely adopted entertainment platform, having previously charged fees for in-app short dramas. Viewers can access a preview of the content before making a payment and are allowed to watch repeatedly within seven days of purchase, as outlined in the purchase instructions. Douyin has specified that creators with at least 100,000 followers can join the paid content function, provided they maintain a clean record with no violations and complete real-name authentication to qualify for the feature. [Caixin, in Chinese]
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