European electronic commerce will move 915.9 billion euros in 2025gathering a 485 million online buyersaccording to ECDB Europe 2025 eCommerce data. With this expansion, brands bet on marketing automation and artificial intelligence (AI) to capture customers, optimize results and strengthen their omnichannel presence.
The report Technology Trends Outlook 2024 McKinsey points out that companies that use data to customize the client experience They can increase their billing by up to 15%. Here the combination of large -scale customization, omnichannel integration and data analysis optimize the client experience and increases the return of the campaigns.
“The current consumer hopes that the brands anticipate their needs and communicate at the right time and channel”says Alberto Vasconcelos, E-GOI Product Manager, Omnicanal Automation Platform and Artificial Intelligence. «Advanced tools, such as the generative AI for the creation of content or the predictive to anticipate behaviors, are essential to achieve that hyperpersonalization».
AI and Automation: A requirement to compete and grow
The demand for omnicanal experiences, the need to comply with privacy regulations and the focus on responsible practices reinforce the importance of having flexible and intelligent automation systems.
In a scenario where the omnicanal experience, personalization and respect for privacy are increasingly decisive, intelligent automation and AI become essential tools to innovate, climb and obtain results in the competitive European digital market.
Real cases
- Leroy Merlin increased the monetary return per user of the website by 50% and by 15% the average customer by implementing automated Cross-Selling and prevention of Churn by E-GOI.
- Di-In-In, an app of the restoration category, managed to raise the email opening rate by 140% during its backing process, betting on multichannel automation and advanced segmentation.
