Exclusive: Luxury Presence Raises $22M Series C For AI-Powered Marketing Aimed At Real Estate Agents

Luxury Presence, an AI-powered marketing platform for real estate agents, has raised $22 million in a Series C round of funding led by Bessemer Venture Partners, it tells Crunchbase News exclusively.

CEO Malte Kramer founded the Austin, Texas-based company after meeting luxury real estate agent Jade Mills, who claims to have helped facilitate $9 billion in sales over the course of her decades-long career.

Kramer said he was so struck by Mills’ “burden of outdated tools” that he set out to build Luxury Presence, which he describes as “a growth platform that drives how high-end agents, teams, and brokerages generate, nurture, and uncover new and repeat business.”

The platform helps agents build premium, branded websites and provides them with advanced marketing tools. The startup is now gearing up for the February release of a new product called Presence CRM, which Kramer describes as an AI-powered relationship engine that aims to find “hidden deals” in real estate agents’ networks.

Luxury Presence’s client base has more than 17,000 real estate businesses, comprising more than 87,000 real estate agents. The company projects ARR growth of 40% for 2025, and is nearly profitable, according to Kramer.

Its Series C financing also included participation from NextEquity Partners, GSBackers and TriplePoint Capital, as well as Mills and her husband, Adam Mills. In addition to the equity raise, Luxury Presence also closed on a $15 million debt facility from J.P. Morgan.

With the new round, Luxury Presence has raised a total of $74 million in equity since its 2016 inception. Zillow co-founder Spencer Rascoff is also an investor. The company declined to reveal valuation, saying only that its latest financing was a “significant’ up round compared to its Series B-1 raise in August 2023.

The raise comes at a time when venture funding flowing to real estate tech startups is rebounding slightly compared to years past. In 2025, global real estate-related startups pulled in about $10.4 billion in seed- through growth-stage financing, per Crunchbase data — down 55.7% from 2019, the second-highest year on record after the 2021 venture funding spike but up slightly from the $9 billion raised in 2024.

Unified platform

AI is not a new feature for Luxury Presence. The company about two years ago launched a product called Presence CoPilot, which helps agents with client service-related tasks like taking notes when they are leaving a listing appointment. And last year, it came out with a product aimed at real estate marketing consisting of a “fully autonomous team” of AI agents to help with things like SEO blogging as well as managing paid ads and budgets.

Kramer is particularly excited about the company’s new Presence Platform, which he says is built on a data and intelligence layer that aims to capture the full behavioral picture of an agent’s network.

“We help agents market themselves and their properties, and we help them get more opportunities out of the existing network,” he told Crunchbase News in an interview. “And the new CRM helps them uncover opportunities within their existing sphere that they otherwise would not know about.”

The company also incorporates third-party data such as property records, life events, and shifts in estimated net worth. Overall, its offering analyzes hundreds of millions of behavioral signals, predicts who is likely to enter the market, and drafts outreach in the agent’s own brand voice

“With this combined intelligence, our CRM can predict who is likely to enter the real estate market before they show any visible intent, which then tells the agent exactly who to contact, when, and with what message,” Kramer claims.

Kramer believes that Luxury Presence’s advantage over competitors such as BoomTown, MoxiWorks and Agent Image is that it unifies a number of functions that otherwise run on “fragmented systems that rely on agents to manually input data, orchestrate follow-up, and run their own marketing.”

The result, Kramer says, is that agents using Luxury Presence grow faster and close more annual transaction volume than peers in the same market.

For its part, Luxury Presence operates a SaaS subscription revenue model, offering plans for agents, teams, and brokerages spanning in size from solo agents to large enterprises. It also now has a usage component, based on where its AI is having conversations with leads on the agent’s behalf.

Repeat investor

Byron Deeter, partner at Bessemer Venture Partners, notes that this round marks the third time that his firm has invested in Luxury Presence, a fact that “speaks to the conviction” the firm has in the startup’s “team, product and size of the opportunity.”

“From the beginning, we believed Luxury Presence was uniquely positioned to reinvent one of the world’s oldest and largest industries,” he wrote via email. “We’ve been fortunate to work with many of the leading vertical AI and SaaS companies of the last decade — including Shopify in ecommerce, Procore in construction, Toast in restaurants, and ServiceTitan in field services — and we believe Luxury Presence has the same potential in real estate.”